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CONTENTS Preface ix Acknowledgments xiii CHAPTER 1 OF LOVE AND LUMINESCENCE What, Why, and How Things Get Measured 1 CHAPTER 2 DOING THE MATH Scales, Standards, and Some Beautiful Measurements 15 CHAPTER 3 THE RATINGS GAME ‘‘Overall’’ Measurements and Rankings 37 CHAPTER 4 MEASUREMENT IN BUSINESS What Gets Measured Gets Done 55 CHAPTER 5 GAMES OF INCHES Sports and Measurement 67 CHAPTER 6 MEASURING THE MIND Intelligence, Biology, and Education 87 C ONTENTS viii CHAPTER 7 MAN The Measure of All Things 115 CHAPTER 8 IT’S NOT JUST THE HEAT, IT’S THE HUMIDITY Global Warming and Environmental Measurement 135 CHAPTER 9 GARBAGE IN, GARBAGE OUT The Computer and Measurement 167 CHAPTER 10 HOW FUNNY IS THAT? Knowledge Without Measurement? 183 CHAPTER 11 FAITH, HOPE, AND LOVE The Future of Measurement—and of Knowledge 203 References 217 Index 223 ...

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