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Acknowledgments ix Introduction: A Developer’s-Eye View 1 1. The Product: Second Life, Capital, and the Possibility of Failure in a Virtual World 17 2. Tools of the Gods 46 3. Knowing the Gamer from the Game 79 4. The Birth of the Cool 107 5. Precarious Authority 125 Appendix A: The Tao of Linden 135 Appendix B: The Mission of Linden Lab 139 Notes 145 Bibliography 151 Index 159 CONTENTS This page intentionally left blank. ...

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