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TABLES Table 3.1 Content Analysis of Electoral Appeals Appearing in 65 the Israeli Press in 1959, 1961, and 1965 Table 3.2 Breakdown of Party Expenditure 78 for the Elections of 1961 and 1969 Table 3.3 Content Analysis of Electoral Appeals Appearing 81 in the Israeli Press, September–October and November–December 1973 Table 4.1 Voting Intentions 1981 94 Table 4.2 Content Analysis of Electoral Appeals 107 Appearing in the Israel Press, April 10–June 30, 1981 Table 4.3 Content Analysis of Electoral Appeals 108 on Israeli Television, June 1–28, 1981 Table 4.4 Alignment and Likud Showings 112 in Public Opinion Polls, July 1981–July 1984 Table 4.5 Analysis of Alignment Electoral Appeals 117 Appearing on Israeli Television, July 1–21, 1984 Table 4.6 Public Reaction to the Alignment 120 and Likud Television Campaign Table 5.1 Analysis of Labor Electoral Appeals Appearing 134 on Israeli Television, July 1–21, 1984 (Alignment), and October 4–29, 1988 (Labor Party) Table 5.2 Agenda of Issues by Voter Intention 137 Table 5.3 Content Analysis of Labor and Likud Electoral Appeals 140 Appearing on Israeli Television, June 1–22, 1992, and October 4–29, 1988 Table 5.4 Content Analysis of Labor and Likud Electoral Appeals 148 Appearing on Israeli Television, June 1–22, 1992 Table 6.1 Content Analysis of Likud Electoral Appeals Appearing 182 on Israeli Television, May 8–27, 1996 Table 7.1 Content Analysis of One Israel Electoral Appeals 199 Appearing on Israeli Television, April 26–May 15, 1999, in Percentage of Total Net Time vii viii Tables Table 7.2 Content Analysis of Center Party Electoral Appeals 203 Appearing on Israeli Television, April 26–May 15, 1999, in Percentage of Total Net Time Table 7.3 Content Analysis of Likud Electoral Appeals 210 Appearing on Israeli Television, April 26–May 15, 1999, in Percentage of Total Net Time Table 7.4 Content Analysis of Electoral Appeals Appearing 223 on Israeli Television, January 16–February 1, 2001, in Percentage of Total Net Time ...

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