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Contents
- State University of New York Press
- Chapter
- Additional Information
vii Contents Preface ix 1. The Benchmarking of Organizational Communication Best Practices 1 Part 1: Benchmarking Foundational Communication Processes 2. Best Practices at the Dell Computer Corporation: Benchmarking a High-Speed Management Communication System 15 3. Best Practices at the General Electric Company: Benchmarking a World-Class Leadership Communication System 31 4. Best Practices at the Microsoft Corporation: Benchmarking a World-Class Marketing Communication System 61 5. Best Practices of the Monsanto Company: Benchmarking World-Class Annual Reports Ted J. Smith III and William C. Adams 81 Part 2: Limiting Factors in Implementing Best Practices 6. Organizational Learning as a Limiting Factor: A Case Study of IBM’s PC Unit 105 7. Time as a Limiting Factor: A Case Study of the Danville Bumper Works 117 viii CONTENTS 8. Culture as a Limiting Factor: A Case Study of ABB 121 Part 3: The Significance of Benchmarking Backbone Communication Processes 9. Backbone Communication Processes in the Benchmarking of Best Practices: The Development of Organizational Communication Theory 139 Index 153 ...