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Contents Introduction David W. Breneman ix PART 1. THEORY Chapter 1 The Contemporary Provision of For-Profit Higher Education: Mapping the Competitive Market David W. Breneman, Brian Pusser, and Sarah E. Turner 3 Chapter 2 Higher Education, Markets, and the Preservation of the Public Good Brian Pusser 23 Chapter 3 For-Profit Colleges in the Context of the Market for Higher Education Sarah E. Turner 51 PART 2. PRACTICE Chapter 4 The University of Phoenix: Icon of For-Profit Higher Education David W. Breneman 71 Chapter 5 Profit Centers in Service to the Academic Core Dudley J. Doane and Brian Pusser 93 Chapter 6 The Market for Higher Education at a Distance: Traditional Institutions and the Costs of Instructional Technology Saul Fisher 113 v PART 3. POLITICAL ECONOMY Chapter 7 Capital Romance: Why Wall Street Fell in Love with Higher Education Andreas Ortmann 145 Chapter 8 A Crowded Lobby: Nonprofit and For-Profit Universities and the Emerging Politics of Higher Education Brian Pusser and David A. Wolcott 167 Contributors 195 Index 197 vi CONTENTS ...

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