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Acknowledgments O ur appreciation goes to a number of colleagues and friends who assisted in the development of this project. Vivian Flanzer (University of Texas), Milton Torres (Faculdade Adventista da Bahia), Geovana Hill, Elissandra Capps, and Paula Vieira Fava all helped to review the cases and to assist in the Portuguese translations. Professors Antônio Barbosa Lemes Júnior and Cláudio Miessa Rigo, both from the Federal University of Paraná, were extremely helpful in lining up many of the initial contacts and company visits that provided information for a number of the case studies. Prof. Francisco Vidal Barbosa (Federal University of Minas Gerais) assisted by allowing us to present these cases to his graduate students at the Centro de Pesquisa e Pós-Graduação em Administração (cepead) and to take advantage of their feedback and suggestions. We also thank the University of Texas Center for International Business Education and Research (ciber) and the University of Florida ciber for their support. ...

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