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10. Eco-Amusement World
- University of Texas Press
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10. Eco-Amusement World Company: ECO-AMUSEMENT WORLD Focus: Creation of ecological theme parks Case Objective: Creating and following a successful business plan, preparing for project challenges Cultural Conflict: Issues of development in a third world nation, environmental concerns, local tendencies Empresa: ECO-AMUSEMENT WORLD Ênfase: Criação de um parque ecológico Objetivo do Caso: Criar e acompanhar um plano de negócios bem sucedido, preparar-se para desafios em relação a projetos Conflito Cultural: Questões de desenvolvimento em uma nação de terceiro mundo, preocupações com o meio ambiente, tendências locais Introduction and Synopsis T his case addresses the complicated issue of achieving sustainable development as Eco-Amusement World attempts to build an ecological theme park in the Amazon. It also tackles the issue of how to improve a local economy while at the same time attempting to preserve the environment . Some of the executive comments cast strong doubt on the wisdom and viability of such an ecological theme park. Some have doubts for business reasons whereas others have doubts about possible environmental damage or about the political ramifications. What is clear is that Brazilians identify with the Amazon. It is something very Brazilian, and not something that can be Eco-Amusement World 167 looked at as just land to be exploited for the financial gain. Culturally, the case also illustrates Brazilian and American tendencies regarding long-term versus short-term perspectives and different approaches to the question of infrastructure . Finally, most of the executives also noted that, since the theme park had an ecological focus, it would strengthen the project to partner with nongovernmental organizations (ngos), research institutions, and the local government. Introdução e Sinopse O caso trata do difícil problema de alcançar um desenvolvimento sustent ável enquanto a Eco-Amusement World construia um parque ecológico na Amazônia. Também trata do problema de como melhorar a economia local e ao mesmo tempo fazer um esforço de preservar o meio ambiente. Alguns comentários dos executivos mostram claramente que eles duvidavam da sabedoria e da viabilidade de um parque ecológico. Alguns duvidavam por motivos profissionais e outros duvidavam pelo possível dano que causaria ao meio ambiente ou por motivos políticos. O que é bem evidente é que os brasileiros se identificam com a Amazônia. É uma coisa bem brasileira e não é simplesmente uma terra que pode ser explorada para os lucros financeiros . Culturalmente este caso mostra algumas das tendências brasileiras e norte-americanas relacionadas às perspectivas de longo e curto prazo e também relacionadas às questões de infra-estructura. Finalmente, também é interessante notar como quase todos os executivos enfatizaram que já que o parque temático tinha uma ênfase na área ecológica, seria melhor trabalhar diretamente com ONGs, institutos de pesquisa, e o governo local. Case: Eco-Amusement World The Amazon region in the north of Brazil has always been a mysterious and mythical place in the world due to its rainforest, with its diverse flora and fauna, as well as its variety of indigenous inhabitants. It is a unique and interesting area that offers much from which the world can learn and benefit. Unfortunately, most publicity about the area tends to be negative. In recent years the spotlight on the region has been on the deteriorating condition of the tropical rainforests and concerns for preservation. The region’s extreme poverty and poor infrastructure hinder sustainable growth and development of the local economy. The need to preserve the rainforest creates further challenges for development. Balancing development and conservation is a delicate task. In an effort to improve the economy, the government of the Amazon region is working toward building an ecotourism industry that will generate revenues [3.235.243.45] Project MUSE (2024-03-28 15:52 GMT) 168 Brazilians Working With Americans and educate the public on the region while at the same time promoting and preserving the natural beauty of the area. The largest and most innovative ecoproject presently under development in the Amazon state is Eco-Amusement World. The idea was born after several visits to the Amazon area by a prestigious group of American architects from Entertainment Design, Inc. The firm has vast experience in creating major theme parks around the world, as well as the business skills to manage colossal projects and to attract the requisite financial investment. The original plan for considering investment in a major project in...