Marketing Nutrition: Soy, Functional Foods, Biotechnology, and Obesity

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First Illinois paperback, 2007© 2005 by the Board of Trustees of the University of Illinois All rights reserved Manufactured in the United States of America 3 4 5 6 7 c p 5 4 3 2 1 ฀∞ This book is printed on acid-free paper. The Library of Congress cataloged the cloth edition as follows: Wansink, Brian. Marketing nutrition : soy, functional foods, biotechnology, and obesity p. cm. — (The food series) Includes bibliographical references and index. isbn 0-252-02942-9 (cloth : alk. paper) isbn 978-0-252-02942-4 (cloth : alk. paper) 1. Communication in diet therapy. 2. Patient education. 3. Food habits. 4. Nutrition. [DNLM: 1. Marketing. 2. Nutrition. 3. Consumer Satisfaction—economics. 4. Food Industry— economics. qu 145 w251m 2004] I. Title. II. Series. rm214.3.w36 2004 615.8'54—dc22 2004002526 paperback isbn 0-252-07455-6 / 978-0-252-07455-4 To฀my฀loving฀parents,฀John฀and฀Naomi฀Wansink, who฀taught฀me฀all฀that฀is฀genuine฀and฀nutritious฀in฀food฀and฀in฀life 00.FM.i-xiv_Wans.indd฀฀฀5 3/30/05฀฀฀2:46:00฀PM 00.FM.i-xiv_Wans.indd฀฀฀6 3/30/05฀฀฀2:46:00฀PM ...