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"Moral values" dominated the post-election headlines in 2004. Analysts pointed to exit polls, strong turnout among evangelicals, and controversy over gay marriage as evidence that the election had been decided along religious lines. Soon, however, this explanation was called into question. In A Matter of Faith, distinguished scholars go beyond the headlines to assess the role of religion in the 2004 election. Were issues such as stem cell research really more influential than the economy and Iraq? Did deeply religious Americans necessarily vote Republican? Was the morality factor really a dramatic new development?

David E. Campbell and his colleagues examine the religious affiliations of voters and party elite and evaluate the claim that moral values were decisive in 2004. The authors analyze strategies used to mobilize religious conservatives and examine the voting behavior of a broad range of groups, including evangelicals, African-Americans, and the understudied religious left. This rich perspective on faith and politics is essential reading on a critical aspect of American politics.

Contributors include John Green (University of Akron; Pew Forum on Religion and Public Life), James Guth (Furman University), Sunshine Hillygus (Harvard University), Laura Hussey (University of Baltimore), John Jackson (University of Southern Illinois), Scott Keeter (Pew Research Center for the People and the Press), Lyman Kellstedt (Wheaton College), Geoffrey Layman (University of Maryland), David Leal (University of Texas at Austin), David Leege (Notre Dame), Eric McDaniel (University of Texas at Austin),Quin Monson (Brigham Young University), Barbara Norrander (University of Arizona), Jan Norrander (University of Minnesota), Baxter Oliphant (Brigham Young University), Corwin Smidt (Calvin College), and Matthew Wilson (Southern Methodist University).

Table of Contents

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  1. Cover Page
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  1. Title Page
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  1. Copyright Page
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  1. Table of Contents
  2. pp. v-vi
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  1. Acknowledgments
  2. p. vii
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  1. Chapter 1: The 2004 Election: A Matter of Faith?
  2. pp. 1-12
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  1. Part I: The Big Picture
  2. p. 13
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  1. Chapter 2: How the Faithful Voted: Religious Communities and the Presidential Vote
  2. pp. 15-36
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  1. Chapter 3: Faithful Divides: Party Elites and Religion
  2. pp. 37-62
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  1. Part II: The Moral Values Election?
  2. p. 63
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  1. Chapter 4: Moral Values: Media, Voters, and Candidate Strategy
  2. pp. 65-79
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  1. Chapter 5: Evangelicals and Moral Values
  2. pp. 80-92
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  1. Part III: Mobilizing the Faithful
  2. p. 93
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  1. Chapter 6: Microtargeting and the Instrumental Mobilization of Religious Conservatives
  2. pp. 95-119
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  1. Chapter 7: The Case of Bush's Reelection: Did Gay Marriage Do It?
  2. pp. 120-141
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  1. Chapter 8: Stem Cell Research
  2. pp. 142-159
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  1. Part IV: Religious Constituencies
  2. p. 161
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  1. Chapter 9: The Changing Catholic Voter: Comparing Responses to John Kennedy in 1960 and John Kerry in 2004
  2. pp. 163-179
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  1. Chapter 10: George W. Bush and the Evangelicals: Religious Commitment and Partisan Change among Evangelical Protestants, 1960–2004
  2. pp. 180-198
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  1. Chapter 11: Latinos and Religion
  2. pp. 199-214
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  1. Chapter 12: The Black Church: Maintaining Old Coalitions
  2. pp. 215-231
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  1. Chapter 13: A Gentle Stream or a "River Glorious"? The Religious Left in the 2004 Election
  2. pp. 232-256
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  1. Part V: Conclusion
  2. p. 257
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  1. Chapter 14: From Event to Theory: A Summary Analysis
  2. pp. 259-274
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  1. References
  2. pp. 275-294
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  1. Contributors
  2. pp. 295-296
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  1. Index
  2. pp. 297-308
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