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Semiotics is rapidly establishing itself as one of the most fruitful and exciting fields of intellectual inquiry. Literary scholars, philosophers, social scientists, and students of linguistics and communication are all finding something of value in the various insights and approaches to knowledge that are included within the general field of semiotics. This significant new collection contains some of the most important contemporary work by modern pioneers in the field together with a few formative statements from earlier thinkers such as John Locke and Jacques Maritain. The volume covers in five parts the nature of semiotics, semiotic systems, various developing themes, traditional concerns of semiotics, and future directions. The contributors are John Locke, John Deely, Thomas A. Sebeok, Donald Preziosi, Jacques Maritain, Umberto Eco, Roberto Lambertini, Constantino Marmo, Andrea Taba,rroni, Martin Krampen, T. L. Short, Floyd Merrell, Eugen Baer, Irene Portis Winner, Roberta Kevelson, Richard Lanigan, Brooke Williams, Luigi Romeo, and Josepti Ransdell.

Table of Contents

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  1. Cover
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  1. Half Title Page
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  1. General Editor
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  1. Title Page
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  1. Copyright
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  1. Dedication
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  1. Contents
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  1. Editors' Preface
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  1. Description Of Contributions And List Of Permissions
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  1. Part I. The Name and Its Context
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  1. 1. Coining the Name
  2. John Locke
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  1. 2. The Coalescence of Semiotic Consciousness
  2. John Deeley
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  1. 3. The Doctrine of Signs
  2. Thomas A. Sebeok
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  1. Part II. Semiotic Systems: Anthroposemiotics Zoosemiotics Phytosemiotics
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  1. 4. The Multimodality of Communicative Events
  2. Donald Preziosi
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  1. 5. Language and the Theory of Sign
  2. Jacques Maritain
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  1. 6. “Latratus Canis” or: The Dog’s Barking
  2. Umberto Eco, Roberto Lambertini, Costantino Marmo, Andrea Tabarroni
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  1. 7. The Notion of Zoosemiotics
  2. Thomas A. Sebeok
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  1. 8. “Talking” with Animals: Zoosemiotics Explained
  2. Thomas A. Sebeok
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  1. 9. Phytosemiotics
  2. Martin Krampen
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  1. 10. On the Notion of Phytosemiotics
  2. John Deely
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  1. Part III. Developing Themes
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  1. 11. Life Among the Legisigns
  2. T. L. Short
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  1. 12. Structuralism and Beyond: A Critique of Presuppositions
  2. Floyd Merrell
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  1. Part IV. Reshaping Traditional Spheres: Some Regional Applications
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  1. 13. The Medical Symptom
  2. Eugen Baer
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  1. 14. On Symbols
  2. Umberto Eco
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  1. 15. Semiotics of Culture
  2. Irene Portis Winner
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  1. 16. Disemia
  2. Michael Herzfeld
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  1. 17. Prolegomena to a Comparative Legal Semiotics
  2. Roberta Kevelson
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  1. 18. Semiotics, Communicology, and Plato
  2. Richard L. Lanigan
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  1. 19. History in Relation to Semiotic
  2. Brooke Williams
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  1. 20. Heraclitus and the Foundations of Semiotics
  2. Luigi Romeo
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  1. Part V. The Name and Its Direction
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  1. 21. Semiotic Objectivity
  2. Joseph Ransdell
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  1. 22. Semiotics and Its Congeners
  2. Thomas A. Sebeok
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  1. 23. Phytosemiotics
  2. John Deely
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  1. Notes
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  1. Reference
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  1. Index
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  1. About the Author
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