In this Book

summary
Manga is the backbone of Japanese popular culture, influencing everything from television, movies, and video games to novels, art, and theater. Shojo manga (girls’ comics) has been seminal to the genre as a whole and especially formative for Japanese girls’ culture throughout the postwar era. In Straight from the Heart, Jennifer Prough examines the shojo manga industry as a site of cultural storytelling, illuminating the ways that issues of mass media, gender, production, and consumption are involved in the process of creating shojo manga. With their glittery pastel covers and focus on human relationships and romance, shojo manga are thoroughly marked by gender—as indeed are almost all manga titles, magazines, and publishing divisions. Drawing on two years of fieldwork on the production of shojo manga, Prough analyzes shojo manga texts and their magazine contexts to explain their distinctive appeal, probe the gendered dynamics inherent in their creation, and demonstrate the feedback system that links producers and consumers in a continuous cycle of "affective labor." Each chapter focuses on one facet of shojo manga production (stories, format, personnel, industry dynamics), providing engaging insights into this popular medium. Tacking between story development, interactive magazine features, and relationships between male editors and female artists, Prough examines the concrete ways in which shojo manga reflect, refract, and fabricate constructions of gender, consumption, and intimacy. Straight from the Heart thus weaves together issues of production and consumption, human relations, and gender to explain the unique world of shojo manga and to interpret its dramatic cultural and economic success on a national—and increasingly global—scale.

Table of Contents

  1. Cover
  2. restricted access
    • Download PDF Download
    contents
  1. Frontmatter
  2. restricted access
    • Download PDF Download
    contents
  1. Contents
  2. p. vii
  3. restricted access
    • Download PDF Download
    contents
  1. Acknowledgments
  2. pp. ix-x
  3. restricted access
    • Download PDF Download
    contents
  1. Chapter One. The Heart of the Matter: Gender, Intimacy, and Consumption in the Production of Shojo Manga
  2. pp. 1-24
  3. restricted access
    • Download PDF Download
    contents
  1. Chapter Two. Descent and Alliance in the Shojo Manga Family Tree: A Postwar History
  2. pp. 25-56
  3. restricted access
    • Download PDF Download
    contents
  1. Chapter Three. Raising Readers, Rearing Artists: Fabricating Community in Shojo Manga Magazines
  2. pp. 57-88
  3. restricted access
    • Download PDF Download
    contents
  1. Chapter Four. Affective Labor: Gender, Generation, and Consumption in the Production of Shojo Manga
  2. pp. 89-109
  3. restricted access
    • Download PDF Download
    contents
  1. Chapter Five. Material Gals: Girls' Sexuality, Girls' Culture, and Shojo Manga
  2. pp. 110-134
  3. restricted access
    • Download PDF Download
    contents
  1. Epilogue Shojo Manga at Large
  2. pp. 135-146
  3. restricted access
    • Download PDF Download
    contents
  1. Appendix A. Magazine List
  2. pp. 147-148
  3. restricted access
    • Download PDF Download
    contents
  1. Appendix B. Manga Division Organizational Chart
  2. pp. 149-150
  3. restricted access
    • Download PDF Download
    contents
  1. Notes
  2. pp. 151-164
  3. restricted access
    • Download PDF Download
    contents
  1. Works Cited
  2. pp. 165-180
  3. restricted access
    • Download PDF Download
    contents
  1. Index
  2. pp. 181-184
  3. restricted access
    • Download PDF Download
    contents

Additional Information

ISBN
9780824860578
Related ISBN
9780824834579
MARC Record
OCLC
794925374
Launched on MUSE
2012-01-01
Language
English
Open Access
No
Back To Top

This website uses cookies to ensure you get the best experience on our website. Without cookies your experience may not be seamless.