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Pop City examines the use of Korean television dramas and K-pop music to promote urban and rural places in South Korea. Building on the phenomenon of Korean pop culture, Youjeong Oh argues that pop culture–featured place selling mediates two separate domains: political decentralization and the globalization of Korean popular culture.

By analyzing the process of culture-featured place marketing, Pop City shows that urban spaces are produced and sold just like TV dramas and pop idols by promoting spectacular images rather than substantial physical and cultural qualities. Oh demonstrates how the speculative, image-based, and consumer-exploitive nature of popular culture shapes the commodification of urban space and ultimately argues that pop culture–mediated place promotion entails the domination of urban space by capital in more sophisticated and fetishized ways.

Table of Contents

  1. Cover
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  1. Title, Copyright, Dedication
  2. pp. i-vi
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  1. Contents
  2. pp. vii-viii
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  1. Acknowledgments
  2. pp. ix-xiv
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  1. Introduction
  2. pp. 1-32
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  1. Part I. The Speculative Production of Dramas and Drama Sites
  2. pp. 33-37
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  1. 1. Speculative Producers: The Production of Korean Drama
  2. pp. 38-71
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  1. 2. Spectacular Places: Drama-Filming Sites
  2. pp. 72-100
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  1. Part II. The Affective Consumption of K-Pop Idols and Places
  2. pp. 101-104
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  1. 3. Image Producers: The (Re)Production of K-Pop Idols
  2. pp. 105-135
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  1. 4. K-Star Road: Making Gangnam into a K-Pop-Filled Place
  2. pp. 136-161
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  1. 5. Cosme Road: K-Beauty and the Globalization of Myeong-dong
  2. pp. 162-186
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  1. Conclusion
  2. pp. 187-196
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  1. Notes
  2. pp. 197-218
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  1. Reference List
  2. pp. 219-232
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  1. Index
  2. pp. 233-238
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Additional Information

ISBN
9781501730733
Related ISBN
9781501730740
MARC Record
OCLC
1241067629
Pages
252
Launched on MUSE
2021-03-11
Language
English
Open Access
Yes
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