In this Book

summary
Since the popularisation of the internet, low-income Brazilians have received little government support to help them access it. In response, they have largely self-financed their digital migration. Internet caf├ęs became prosperous businesses in working-class neighbourhoods and rural settlements, and, more recently, families have aspired to buy their own home computer with hire purchase agreements. As low-income Brazilians began to access popular social media sites in the mid-2000s, affluent Brazilians ridiculed their limited technological skills, different tastes and poor schooling, but this did not deter them from expanding their online presence. Young people created profiles for barely literate older relatives and taught them to navigate platforms such as Facebook and WhatsApp. Based on 15 months of ethnographic research, this book aims to understand why low-income Brazilians have invested so much of their time and money in learning about social media. Juliano Spyer explores this question from a number of perspectives, including education, relationships, work and politics. He argues that social media is the way for low-income Brazilians to stay connected to the family and friends they see in person on a regular basis, which suggests that social media serves a crucial function in strengthening traditional social relations.

Table of Contents

  1. Cover
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  1. Half-Title Page
  2. p. i
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  1. Published and Forthcoming Titles
  2. p. iii
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  1. Title Page
  2. p. iii
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  1. Copyright
  2. p. iv
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  1. Dedication
  2. pp. v-vi
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  1. Introduction to the series Why We Post
  2. pp. vii-viii
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  1. Acknowledgements
  2. pp. ix-xii
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  1. Contents
  2. pp. xiii-xiv
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  1. List of figures
  2. pp. xv-xvii
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  1. Epigraph
  2. p. xvii
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  1. 1. The field site: emergent Brazil
  2. pp. 1-35
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  1. 2. The social media landscape: hiding in the light
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  1. 3. Visual postings: lights on, lights off
  2. pp. 60-100
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  1. 4. Intimacy: dense networks
  2. pp. 101-130
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  1. 5. Education and work: tensions in class
  2. pp. 131-157
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  1. 6. Politics: dangerous words
  2. pp. 158-184
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  1. 7. Conclusion: why do they love social media?
  2. pp. 185-198
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  1. Notes
  2. pp. 199-225
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  1. References
  2. pp. 226-236
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  1. Index
  2. pp. 237-240
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  1. Back Cover
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Additional Information

ISBN
9781787351653
Related ISBN(s)
9781787351660
MARC Record
OCLC
1033551941
Launched on MUSE
2021-01-19
Language
English
Open Access
Yes
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