In this Book

summary
Daniel Miller spent 18 months undertaking an ethnographic study with the residents of an English village, tracking their use of the different social media platforms. Following his study, he argues that a focus on platforms such as Facebook, Twitter and Instagram does little to explain what we post on social media. Instead, the key to understanding how people in an English village use social media is to appreciate just how ‘English’ their usage has become. He introduces the ‘Goldilocks Strategy’: how villagers use social media to calibrate precise levels of interaction ensuring that each relationship is neither too cold nor too hot, but ‘just right’. He explores the consequences of social media for groups ranging from schoolchildren through to the patients of a hospice, and he compares these connections to more traditional forms of association such as the church and the neighbourhood. Above all, Miller finds an extraordinary clash between new social media that bridges the private and the public domains, and an English sensibility that is all about keeping these two domains separate.

Table of Contents

  1. Cover
  2. open access
    • View HTML View
    contents
  1. 9781910634431_danielmiller251115ucl
  2. p. 1
  3. open access
    • View HTML View
    contents
  1. 9781910634431_danielmiller251115ucl-6
  2. p. 2
  3. open access
    • View HTML View
    contents
  1. Title Page
  2. p. 3
  3. open access
    • View HTML View
    contents
  1. Copyright Page
  2. p. 4
  3. open access
    • View HTML View
    contents
  1. Introduction to the series Why We Post
  2. pp. 5-6
  3. open access
    • View HTML View
    contents
  1. Acknowledgements
  2. pp. 7-8
  3. open access
    • View HTML View
    contents
  1. 9781910634431_danielmiller251115ucl-5
  2. p. 9
  3. open access
    • View HTML View
    contents
  1. List of figures
  2. pp. 10-12
  3. open access
    • View HTML View
    contents
  1. 1. Welcome to The Glades
  2. pp. 13-30
  3. open access
    • View HTML View
    contents
  1. 2. The social media landscape
  2. pp. 31-56
  3. open access
    • View HTML View
    contents
  1. 3. Crafting the look
  2. pp. 57-103
  3. open access
    • View HTML View
    contents
  1. 4. Social media and social relationships
  2. pp. 104-133
  3. open access
    • View HTML View
    contents
  1. 5. Making social media matter
  2. pp. 134-161
  3. open access
    • View HTML View
    contents
  1. 6. The wider world
  2. pp. 162-191
  3. open access
    • View HTML View
    contents
  1. 7. How English is social media?
  2. pp. 192-204
  3. open access
    • View HTML View
    contents
  1. Notes
  2. pp. 205-212
  3. open access
    • View HTML View
    contents
  1. References
  2. pp. 213-215
  3. open access
    • View HTML View
    contents
  1. Index
  2. pp. 216-220
  3. open access
    • View HTML View
    contents

Additional Information

ISBN
9781910634448
Related ISBN
9781910634431
MARC Record
OCLC
944252613
Launched on MUSE
2021-01-19
Language
English
Open Access
Yes
Back To Top

This website uses cookies to ensure you get the best experience on our website. Without cookies your experience may not be seamless.