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summary
Ghost-Managed Medicine by Sergio Sismondo explores a spectral side of medical knowledge, based in pharmaceutical industry tactics and practices. Hidden from the public view, the many invisible hands of the pharmaceutical industry and its agents channel streams of drug information and knowledge from contract research organizations (that extract data from experimental bodies) to publication planners (who produce ghostwritten medical journal articles) to key opinion leaders (who are sent out to educate physicians about drugs) to patient advocacy organizations (who ventriloquize views on diseases, treatments and regulations), and onward. The goal of this ‘assemblage marketing’ is to establish conditions that make specific diagnoses, prescriptions and purchases as obvious and frequent as possible. While staying in the shadows, companies create powerful markets in which increasing numbers of people become sick and the drugs largely sell themselves. Most agents for drug companies aim to tell the truth, but the truths they tell are drawn from streams of knowledge that have been fed, channeled and maintained by the companies at every possible opportunity. Especially because those companies have concentrated influence and narrow interests, consumers and others should be concerned about how epistemic power is distributed – or ‘political economies of knowledge’ – and not just about truth and falsity of medical knowledge. In pharmaceutical companies’ ideal worlds, medical research, education and marketing would be tightly fused. Doctors trying to educate themselves would turn to companies’ agents, such as researchers and educators sponsored to spread particular messages, local sales reps hired to change doctors’ behaviour, or journalists supplied with news stories. Ghost-Managed Medicine shows that the real world of medicine is not very far from the worlds that the companies want to create. Big Pharma’s many invisible hands are busy throughout medicine, and medicine changes as a result.

Table of Contents

  1. Cover
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  1. Title Page, Copyright
  2. pp. 1-4
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  1. Contents
  2. p. 5
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  1. List of Figures
  2. p. 6
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  1. 1. Power and Knowledge in Drug Marketing
  2. pp. 7-39
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  1. 2. Data Extraction at the Margins of Health
  2. pp. 40-63
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  1. 3. Ghosts in the Machine: Publication Planning 101
  2. pp. 64-90
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  1. 4. Hosts and Guests in the Haunted House
  2. pp. 91-109
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  1. 5. Possession: Making and Managing Key Opinion Leaders
  2. pp. 110-138
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  1. 6. Draining and Constraining Agency
  2. pp. 139-160
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  1. 7. Sirens of Hope, Trolls of Fury and Other Vocal Creatures
  2. pp. 161-176
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  1. 8. Conclusion: The Haunted Pharmakon
  2. pp. 177-190
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  1. Acknowledgments
  2. pp. 191-194
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  1. Notes
  2. pp. 195-231
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  1. Mattering Press Titles
  2. p. 232
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Additional Information

ISBN
9780995527782
Related ISBN
9780995527775
MARC Record
OCLC
1229912820
Pages
234
Launched on MUSE
2021-01-10
Language
English
Open Access
Yes
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