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Amid the gloom, indeed the despair, that prevailed among auto industry spokesmen during early 1981, the University of Michigan held the first U.S.-Japan Auto Conference. With all the uncertainty that accompanies a march into new territory, the conference very much resembled a call to arms as industry, union, and government officials sought to comprehend and respond to the Japanese challenge. In the subsequent two conferences in 1982 and 1983, the concerned parties displayed an impressive willingness to roll up their sleeves and get on with creating the conditions for a renewal of the industry. Yet success seemed to elude their efforts, and frustrations mounted as the national recession lengthened and deepened.
It was not until the March 1984 conference that definite change in tone became apparent. By this time, it was clear that the industry was beginning to reap the fruits of its efforts. As Paul McCracken notes in his remarks, the market for new cars was manifesting its traditional high-geared response to improved business conditions, and the voluntary trade restraints were contributing to the ability of the industry to take advantage of this renewed prosperity. In addition, those who know the industry well knew that the major improvements in quality and productivity had been made, and many of the changes responsible for these improvements seem unlikely to be reversed. All this was much on the minds of speakers and participants during the March conference. The various speakers presented an image of people who thought that they were pretty much on the way toward addressing successfully their internal problems of productivity, quality, and marketing. All that remained was to dispose of the external factors that prevented the, from competing on that well-known if elusive "level playing field." [ix]

Table of Contents

  1. Cover
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  1. Series Page
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  1. Front Matter
  2. p. ii
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  1. Title Page
  2. p. iii
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  1. Copyright
  2. p. iv
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  1. Contents
  2. pp. v-vi
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  1. Illustrations
  2. p. vii
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  1. Preface
  2. pp. ix-xiv
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  1. Part I: Public Forum
  2. p. xv
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  1. Introduction
  2. pp. 1-3
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  1. Opening Statement
  2. pp. 5-6
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  1. The Case for a U.S. Auto Policy
  2. pp. 7-12
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  1. The Japanese Auto Industry: Its Development And Future Problems
  2. pp. 13-17
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  1. Industrial Policy
  2. pp. 19-24
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  1. Responses Of Conference Panelists To Audience Questions
  2. pp. 25-30
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  1. Revolution At Ford: All Roads Lead To Quality
  2. pp. 31-38
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  1. Evolving Manufacturer-supplier Relationships
  2. pp. 39-44
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  1. Responses Of Conference Panelists To Audience Questions
  2. pp. 45-51
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  1. A Compact For Automotive Revitalization (C.A.R.)*
  2. pp. 53-58
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  1. PART II Issues for Debate
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  1. Industrial Policy For The U.S. Auto Industry: Recipe For Success Or Failure?
  2. pp. 59-65
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  1. The Japanese Tax System And Automobiles
  2. pp. 67-77
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  1. Currency Misalignments: The Case Of The Dollar And The Yen*
  2. pp. 79-100
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Additional Information

ISBN
9780472902064
Related ISBN
9780939512218
MARC Record
OCLC
1204619117
Launched on MUSE
2020-11-25
Language
English
Open Access
Yes
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