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“Seeing Mad” is an illustrated volume of scholarly essays about the popular and influential humor magazine Mad, with topics ranging across its 65-year history—up to last summer’s downsizing announcement that Mad will publish less new material and will be sold only in comic book shops.

Mad magazine stands near the heart of post-WWII American humor, but at the periphery in scholarly recognition from American cultural historians, including humor specialists. This book fills that gap, with perceptive, informed, engaging, but also funny essays by a variety of scholars. The chapters, written by experts on humor, comics, and popular culture, cover the genesis of Mad; its editors and prominent contributors; its regular features and departments and standout examples of their contents; perspectives on its cultural and political significance; and its enduring legacy in American culture.

Table of Contents

  1. Cover
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  1. Title, Copyright, Dedication, Epigraph
  2. pp. i-viii
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  1. Contents
  2. pp. ix-xii
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  1. List of Illustrations
  2. pp. xiii-xvi
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  1. Foreword. First There Was Mad: Reflections of a Former Managing Editor of National Lampoon
  2. Peter Kaminsky
  3. pp. 18-19
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  1. Preface and Acknowledgments
  2. pp. xix-xxvi
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  1. Introduction. MADness, Mishugas, Manhattan: Mad as That Other New York(er) Humor
  2. Judith Yaross Lee
  3. pp. 3-40
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  1. Part I. The Usual Gang
  1. 1. Inside the Editorial Process: Mad Veterans Jaffee and Meglin Look at Their Editors
  2. Paul Levitz
  3. pp. 43-66
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  1. 2. Harvey Kurtzman and Modern American Satire
  2. M. Thomas Inge
  3. pp. 67-84
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  1. 3. Al Feldstein and Mad's Humor of Social Critique
  2. Margaret Cavin Hambrick
  3. pp. 85-100
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  1. 4. Wally Wood: Picturing Male Adolescent Desire in Mad's Early
  2. Joseph W. Slade
  3. pp. 101-118
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  1. 5. The Lighter - and Weightier - Side of Mad; Or, Everything I Needed to Know About Gender and Sexuality I Learned from Dave Berg
  2. Ann M. Ciasullo
  3. pp. 119-140
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  1. Part II. Features from Cover to Fold-In
  1. 6. The Secret History of Alfred E. Neuman
  2. Alan Rankin
  3. pp. 143-146
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  1. 7. The "Mad 20" with Alfred E. Neuman; Or, It's the Covers, Stupid
  2. Christopher J. Gilbert
  3. pp. 147-176
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  1. 8. The Prohias Paradox: The Cold War Specificity and Existential Universality of "Spy vs. Spy"
  2. Michael J. Socolow
  3. pp. 177-192
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  1. 9. Mad About Poe: Poetry in a Jugular Vein
  2. Dennis W. Eddings
  3. pp. 193-212
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  1. 10. Sing Along with Alfred: Humor, Satire, and Culture in the Music of Mad
  2. John Bird
  3. pp. 213-246
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  1. 11. You Always Hurt the Ones You Love: Mad Magazine's Affectionate Parodies of Beloved Film Classics
  2. Don Baird
  3. pp. 247-268
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  1. 12. A Golden Age of Blecch: Mad Magazine's Parodic Satire of Quality Television
  2. Ethan Thompson
  3. pp. 269-298
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  1. 13. Folding Against the Establishment: Satiric Distance and Difference in Al Jaffee's Back Cover Feature in Mad Magazine
  2. Kerry Soper
  3. pp. 299-320
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  1. Part III. Themes
  1. 14. A Secular Talmud: The Jewish Sensibility of Mad Magazine
  2. Nathan Abrams
  3. pp. 323-338
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  1. 15. Mutually Assured Disparagement: Enmification and Enlightenment in Early 1950s Mad
  2. James J. Kimble
  3. pp. 339-354
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  1. 16. Diplomats Gone Mad: A Musical Rumble
  2. James D. Bloom
  3. pp. 355-370
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  1. 17. Joining the Fray? Mad on Richard Nixon and Spiro Agnew
  2. Nicolas Labarre
  3. pp. 371-394
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  1. Part IV. Theories
  1. 18. "Comedy before Country": Engaged Levity and Absurdist Critique in Mad Magazine
  2. Jeffrey St. Onge
  3. pp. 397-414
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  1. 19. Genre Studies and Mad Magazine: Changing and Challenging Genres, 1953-1966
  2. Kathleen Mollick
  3. pp. 415-432
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  1. Part V. Legacies
  1. 20. Sons of Mad: Harvey Kurtzman and the Rise of Underground Comix (an Alternate-Universe Analysis)
  2. Nicholas Sammond
  3. pp. 435-464
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  1. 21. Quotations from the Future: Harvey Kurtzman's "Superduperman!," Nostalgia, and Alan Moore's Miracleman
  2. Brian Cremins
  3. pp. 465-490
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  1. Part VI. Resources
  1. Mad's "Usual Gang of Idiots": Selected Capsule Biographies
  2. Joseph Otto and Judith Yaross Lee
  3. pp. 493-506
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  1. A Mad Timeline, 1952-2020
  2. Leah Szalai and Judith Yaross Lee
  3. pp. 507-522
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  1. Bibliography
  2. Compiled by Kelley Macek
  3. pp. 523-552
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  1. Contributors
  2. pp. 553-558
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  1. Index
  2. pp. 559-596
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Additional Information

ISBN
9780826274489
Related ISBN
9780826222138
MARC Record
OCLC
1164821045
Pages
620
Launched on MUSE
2020-10-11
Language
English
Open Access
No
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