In this Book

summary
Why do we need to communicate science? Is science, with its highly specialised language and its arcane methods, too distant to be understood by the public? Is it really possible for citizens to participate meaningfully in scientific research projects and debate? Should scientists be mandated to engage with the public to facilitate better understanding of science? How can they best communicate their special knowledge to be intelligible? These and a plethora of related questions are being raised by researchers and politicians alike as they have become convinced that science and society need to draw nearer to one another. Once the persuasion took hold that science should open up to the public and these questions were raised, it became clear that coming up with satisfactory answers would be a complex challenge. The inaccessibility of scientific language and methods, due to ever increasing specialisation, is at the base of its very success. Thus, translating specialised knowledge to become understandable, interesting and relevant to various publics creates particular perils. This is exacerbated by the ongoing disruption of the public discourse through the digitisation of communication platforms. For example, the availability of medical knowledge on the internet and the immense opportunities to inform oneself about health risks via social media are undermined by the manipulable nature of this technology that does not allow its users to distinguish between credible content and misinformation. In countries around the world, scientists, policy-makers and the public have high hopes for science communication: that it may elevate its populations educationally, that it may raise the level of sound decision-making for people in their daily lives, and that it may contribute to innovation and economic well-being. This collection of current reflections gives an insight into the issues that have to be addressed by research to reach these noble goals, for South Africa and by South Africans in particular.

Table of Contents

  1. Cover
  2. open access
    • Download PDF Download
  1. Title, Copyright
  2. pp. i-ii
  3. open access
    • Download PDF Download
  1. Contents
  2. p. iii
  3. open access
    • Download PDF Download
  1. Acknowledgements
  2. p. iv
  3. open access
    • Download PDF Download
  1. 1 Introduction
  2. Peter Weingart, Marina Joubert & Bankole Falade
  3. pp. 1-18
  4. open access
    • Download PDF Download
  1. 2 Why science communication?
  2. Janice Limson
  3. pp. 19-44
  4. open access
    • Download PDF Download
  1. 3 Putting responsible research and innovation into practice at a local level in South Africa
  2. Penelope S. Haworth & Anne M. Dijkstra
  3. pp. 45-72
  4. open access
    • Download PDF Download
  1. Developing a targeted behavioural change communication strategy for a linguistically and culturally diverse community
  2. Konosoang Sobane & Wilfred Lunga
  3. pp. 73-95
  4. open access
    • Download PDF Download
  1. 5 The challenge of communicating science effectively in fisheries management
  2. Doug S. Butterworth
  3. pp. 96-108
  4. open access
    • Download PDF Download
  1. 6 Science and social media: Opportunities, benefits and risks
  2. Shirona Patel
  3. pp. 109-149
  4. open access
    • Download PDF Download
  1. 7 The quackery virus: A preliminary analysis of pseudoscientific health messages on Twitter
  2. George Claasem
  3. pp. 150-169
  4. open access
    • Download PDF Download
  1. 8 The amplification of uncertainty: The use of science in the social media by the anti-vaccination movement
  2. Fran├žois van Schalkwyk
  3. pp. 170-212
  4. open access
    • Download PDF Download
  1. 9 Why impact evaluation matters in science communication: Or, advancing the science of science communication
  2. Eric Allen Jensen
  3. pp. 213-228
  4. open access
    • Download PDF Download
  1. About the editors and the authors
  2. pp. 229-232
  3. open access
    • Download PDF Download
  1. Back cover
  2. open access
    • Download PDF Download

Additional Information

ISBN
9781928502043
Related ISBN
9781928502036
MARC Record
OCLC
1145330434
Pages
238
Launched on MUSE
2020-03-21
Language
English
Open Access
Yes
Back To Top

This website uses cookies to ensure you get the best experience on our website. Without cookies your experience may not be seamless.