In this Book

Cultures of Anyone: Studies on Cultural Democratization in the Spanish Neoliberal Crisis

Book
by Luis Moreno-Caballud
2015
summary
Cultures of Anyone studies the emergence of collaborative and non-hierarchical cultures in the context of the Spanish economic crisis of 2008. It explains how peer-to-peer social networks that have arisen online and through social movements such as the Indignados have challenged a longstanding cultural tradition of intellectual elitism and capitalist technocracy in Spain. From the establishment of a technocratic and consumerist culture during the second part of the Franco dictatorship to the transition to neoliberalism that accompanied the ‘transition to democracy’, intellectuals and ‘experts’ have legitimized contemporary Spanish history as a series of unavoidable steps in a process of ‘modernization’. But when unemployment skyrocketed and a growing number of people began to feel that the consequences of this Spanish ‘modernization’ had increasingly led to precariousness, this paradigm collapsed. In the wake of Spain’s financial meltdown of 2008, new ‘cultures of anyone’ have emerged around the idea that the people affected by or involved in a situation should be the ones to participate in changing it. Growing through grassroots social movements, digital networks, and spaces traditionally reserved for ‘high culture’ and institutional politics, these cultures promote processes of empowerment and collaborative learning that allow the development of the abilities and knowledge base of ‘anyone’, regardless of their economic status or institutional affiliations. The text of Cultures of Anyone is freely available online at the Modern Languages Open platform www.modernlanguagesopen.org

Table of Contents

Cover

Title Page, Copyright

Contents

pp. v-vi

Acknowledgments

pp. vii

Introduction

pp. 1-14

PART I Cultural and Neoliberal 'Modernization'

1 Cultural Aspects of the Neoliberal Crisis: Genealogies of a Fractured Legitimacy

pp. 16-17

1.1. Crisis of a Hierarchical, Individualistic Cultural Model

pp. 17-32

1.2. Enlightened Gardeners, or, the Power of Knowledge

pp. 33-40

1.3. ‘Transplanting People’: Capitalist Modernization and Francoist Technocracy

pp. 41-52

1.4. Pedagogy of ‘Normalization’ and Cultural Elites

pp. 53-63

2 ‘Standardizing’ from Above: Experts, Intellectuals, and Culture Bubble

pp. 63-64

2.1. Experts in Something and Experts in Everything: The Two Pillars of the Culture of the Transition

pp. 64-72

2.2. Men Who Smoke and Men Who Drink (or, Culture, that Modern Invention)

pp. 73-81

2.3. The Engineer’s Great Style: A Depoliticized Aesthetic Modernity

pp. 82-88

2.4. ‘Normalization,’ Deactivation, and Culture Bubble in the CT

pp. 89-104

3 Arrested Modernities: The Popular Cultures that Could Have Been

pp. 104-105

3.1. Arrested Modernities I: A Culture Rooted in Tradition Faces the Transition

pp. 105-112

3.2. Words in the Kitchen: Subsistence Cultures and Productivist Cultures

pp. 113-120

3.3. Arrested Modernities II: Postwar Cultures and Creative Consumption

pp. 121-134

PART II Cultural Democratizations

4 Internet Cultures as Collaborative Creation of Value

pp. 136-137

4.1. Genealogies and Contradictions of Digital Cultures

pp. 137-145

4.2. Unpaid Work and Creation of Value on the Internet

pp. 146-155

4.3. The Pleasure of Doing, and Telling What One Does: Self-Representation of Internet Cultures

pp. 156-165

4.4. Two Overlapping yet Clashing Value Systems

pp. 166-177

5 Combining the Abilities of all the Anyones: The 15M Movement and its Mutations

pp. 177-178

5.1. Anyone’s Word and the Expert’s Word: An Alliance

pp. 178-191

5.2. Sustaining the Plaza and Beyond: Towards a New Cultural Power

pp. 192-204

5.3. Conflict of Authorities: Intellectuals, Mass Media, and the 15M Climate

pp. 205-218

5.4. ‘The Boxer and the Fly’: Nomadism and Sustainability after the Plazas

pp. 219-231

6 Towards More Democratic Cultural Institutions?

pp. 231-232

6.1. The Self-Managed Culture in its Life Spaces

pp. 232-241

6.2. Under the Ambiguous Umbrella of the Public Sector

pp. 242-253

6.3. Between Institution and Experimentation: Why Hasn’t There Been a Marea de la Cultura?

pp. 254-262

6.4. ‘Making Us Be’: The Question of Forms of (Self-)Representation

pp. 263-274

Epilogue: Cultures of Anyone: A Proposal for Encounters

pp. 275-284

Works Cited

pp. 285-300

Index

pp. 301-312
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