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Suburban subdivisions of individual family homes are so familiar a part of the American landscape that it is hard to imagine a time when they were not common in the U. S. The shift to large-scale speculative subdivisions is usually attributed to the period after World War II. In Entrepreneurial Vernacular: Developers' Subdivisions in the 1920s, Carolyn S. Loeb shows that the precedents for this change in single-family home design were the result of concerted efforts by entrepreneurial realtors and other housing professionals during the 1920s. In her discussion of the historical and structural forces that propelled this change, Loeb focuses on three typical speculative subdivisions of the 1920s and on the realtors, architects, and building-craftsmen who designed and constructed them. These examples highlight the "shared set of planning and design concerns" that animated realtors (whom Loeb sees as having played the "key role" in this process) and the network of housing experts with whom they associated. Decentralized and loosely coordinated, this network promoted home ownership through flexible strategies of design, planning, financing, and construction which the author describes as a new and "entrepreneurial" vernacular.

Table of Contents

  1. Cover
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  1. New Copyright
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  1. Half Title
  2. p. i
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  1. Series Page
  2. p. iii
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  1. Frontispiece
  2. p. iv
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  1. Title Page
  2. p. v
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  1. Copyright
  2. p. vi
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  1. Dedication
  2. p. vii
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  1. Contents
  2. pp. ix-x
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  1. List of Illustrations
  2. pp. xi-xiii
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  1. Acknowledgments
  2. pp. xv-xvi
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  1. Half Title 1
  2. p. xvii
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  1. The Emergence of a Housing Solution in the 1920s
  2. pp. 1-15
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  1. PART I: Three Subdivisions and Their Builders
  1. The Development of Industrialized Building
  2. pp. 19-54
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  1. B. E. Taylor and the Development of Brightmoor
  2. pp. 55-87
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  1. Westwood Highlands: Background and Overview
  2. pp. 88-139
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  1. PART II: Agency, Form, and Meaning
  1. The Prevalence of the Single-family Detached Suburban House
  2. pp. 143-179
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  1. The Ford Homes
  2. pp. 180-203
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  1. Conclusion: Architecture as Social Process
  2. pp. 204-213
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  1. Notes
  2. pp. 215-258
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  1. Bibliographical Note
  2. p. 259
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  1. Illustration Credits
  2. pp. 261-262
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  1. Index
  2. pp. 263-273
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  1. About the Author
  2. p. 275
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Additional Information

ISBN
9781421433301
Related ISBN
9781421433295
MARC Record
OCLC
1127872474
Launched on MUSE
2019-11-17
Language
English
Open Access
Yes
Funder
Mellon/NEH / Hopkins Open Publishing: Encore Editions
Creative Commons
CC-BY-NC-ND
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