In this Book
- Bright Signals: A History of Color Television
- Book
- 2018
- Published by: Duke University Press
- Series: Sign, Storage, Transmission
-
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
summary
First demonstrated in 1928, color television remained little more than a novelty for decades as the industry struggled with the considerable technical, regulatory, commercial, and cultural complications posed by the medium. Only fully adopted by all three networks in the 1960s, color television was imagined as a new way of seeing that was distinct from both monochrome television and other forms of color media. It also inspired compelling popular, scientific, and industry conversations about the use and meaning of color and its effects on emotions, vision, and desire. In Bright Signals Susan Murray traces these wide-ranging debates within and beyond the television industry, positioning the story of color television, which was replete with false starts, failure, and ingenuity, as central to the broader history of twentieth-century visual culture. In so doing, she shows how color television disrupted and reframed the very idea of television while it simultaneously revealed the tensions about technology's relationship to consumerism, human sight, and the natural world.
Table of Contents

- Acknowledgments
- pp. ix-x
- Introduction
- pp. 1-10
- 1. “And Now—Color"
- pp. 11-33
- 3. Color Adjustments
- pp. 86-126
- 4. Colortown, USA
- pp. 127-175
- 5. The Wonderful World of Color
- pp. 176-216
- 6. At the End of the Rainbow
- pp. 217-250
- Conclusion
- pp. 251-258
- Bibliography
- pp. 293-302
Additional Information
ISBN
9780822371700
Related ISBN(s)
9780822371212, 9780822371304, 9781478093664
MARC Record
OCLC
1143616019
Pages
320
Launched on MUSE
2020-03-10
Language
English
Open Access
Yes
Creative Commons
CC-BY-NC-ND
Copyright
2018