In this Book

summary
Star Wars has reached more than three generations of casual and hardcore fans alike, and as a result many of the producers of franchised Star Wars texts (films, television, comics, novels, games, and more) over the past four decades have been fans-turned-creators. Yet despite its dominant cultural and industrial positions, Star Wars has rarely been the topic of sustained critical work. Star Wars and the History of Transmedia Storytelling offers a corrective to this oversight by curating essays from a wide range of interdisciplinary scholars in order to bring Star Wars and its transmedia narratives more fully into the fold of media and cultural studies. The collection places Star Wars at the center of those studies’ projects by examining video games, novels and novelizations, comics, advertising practices, television shows, franchising models, aesthetic and economic decisions, fandom and cultural responses, and other aspects of Star Wars and its world-building in their multiple contexts of production, distribution, and reception. In emphasizing that Star Wars is both a media franchise and a transmedia storyworld, Star Wars and the History of Transmedia Storytelling demonstrates the ways in which transmedia storytelling and the industrial logic of media franchising have developed in concert over the past four decades, as multinational corporations have become the central means for subsidizing, profiting from, and selling modes of immersive storyworlds to global audiences. By taking this dual approach, the book focuses on the interconnected nature of corporate production, fan consumption, and transmedia world-building. As such, this collection grapples with the historical, cultural, aesthetic, and political-economic implications of the relationship between media franchising and transmedia storytelling as they are seen at work in the world’s most profitable transmedia franchise.

Table of Contents

  1. Cover
  2. open access
    • Download PDF Download
    contents
  1. Half-Title Page, Series Page, Title Page, Copyright
  2. pp. i-iv
  3. open access
    • Download PDF Download
    contents
  1. Table of Contents
  2. pp. iv-vii
  3. open access
    • Download PDF Download
    contents
  1. “I Am Fluent in over Six Million Forms of Communication”: A Few Notes on Terminology
  2. pp. 9-10
  3. open access
    • Download PDF Download
    contents
  1. Introduction: “What Is This Strange World We’ve Come to?”
  2. pp. 11-14
  3. open access
    • Download PDF Download
    contents
  1. Foreword: “I Have a Bad Feeling About This”: A Conversation about Star Wars and the History of Transmedia
  2. Henry Jenkins and Dan Hassler-Forest
  3. pp. 15-32
  4. open access
    • Download PDF Download
    contents
  1. Part I: "First Steps Into a Larger World": Establishing the Star Wars Storyworld
  1. 1. “Thank the Maker!”: George Lucas, Lucasfilm, and the Legends of Transtextual Authorship across the Star Wars Franchise
  2. Tara Lomax
  3. pp. 33-48
  4. open access
    • Download PDF Download
    contents
  1. 2. Han Leia Shot First: Transmedia Storytelling and the National Public Radio Dramatization of Star Wars
  2. Jeremy W. Webster
  3. pp. 49-60
  4. open access
    • Download PDF Download
    contents
  1. 3. From Sequel to Quasi-Novelization: Splinter of the Mind’s Eye and the 1970s Culture of Transmedia Contingency
  2. Matthew Freeman
  3. pp. 61-72
  4. open access
    • Download PDF Download
    contents
  1. 4. Another Canon, Another Time: The Novelizations of the Star Wars Films
  2. Thomas Van Parys
  3. pp. 73-86
  4. open access
    • Download PDF Download
    contents
  1. 5. Franchising Empire: Parker Brothers, Atari, and the Rise of LucasArts
  2. Stefan Hall
  3. pp. 87-100
  4. open access
    • Download PDF Download
    contents
  1. 6. "You must feel the Force around you!”: Transmedia Play and the Death Star Trench Run in Star Wars Video Games
  2. Drew Morton
  3. pp. 101-114
  4. open access
    • Download PDF Download
    contents
  1. Part II: "Never Tell Me the Odds!": Expanding the Star Wars Universe
  1. 7. Transmedia Character Building: Textual Crossovers in the Star Wars Universe
  2. Lincoln Geraghty
  3. pp. 115-128
  4. open access
    • Download PDF Download
    contents
  1. 8. The Digitizing Force of Decipher’s Star Wars Customizable Card Game
  2. Jonathan Rey Lee
  3. pp. 129-142
  4. open access
    • Download PDF Download
    contents
  1. 9. Publishing the New Jedi Order: Media Industries Collaboration and the Franchise Novel
  2. Sean Guynes
  3. pp. 143-154
  4. open access
    • Download PDF Download
    contents
  1. 10. How Star Wars Became Museological: Transmedia Storytelling in the Exhibition Space
  2. Beatriz Bartolomé Herrera and Philipp Dominik Keidl
  3. pp. 155-168
  4. open access
    • Download PDF Download
    contents
  1. 11. Adapting the Death Star into LEGO: The Case of LEGO Set #10188
  2. Mark J.P. Wolf
  3. pp. 169-186
  4. open access
    • Download PDF Download
    contents
  1. 12. Invoking the Holy Trilogy: Star Wars in the Askewniverse
  2. Andrew M. Butler
  3. pp. 187-198
  4. open access
    • Download PDF Download
    contents
  1. 13. Chasing Wild Space: Narrative Outsides and World-Building Frontiers in Knights of the Old Republic and The Old Republic
  2. Cody Mejeur
  3. pp. 199-210
  4. open access
    • Download PDF Download
    contents
  1. Part III: "More Powerful Than You Can Possibly Imagine": Consolidating the Star Wars Franchise
  1. 14. From Transmedia Storytelling to Transmedia Experience: Star Wars Celebration as a Crossover/Hierarchical Space
  2. Matt Hills
  3. pp. 211-224
  4. open access
    • Download PDF Download
    contents
  1. 15. Space Bitches, Witches, and Kick-Ass Princesses: Star Wars and Popular Feminism
  2. Megen de Bruin-Molé
  3. pp. 225-240
  4. open access
    • Download PDF Download
    contents
  1. 16. Some People Call Him a Space Cowboy: Kanan Jarrus, Outer Rim Justice, and the Legitimization of the Obama Doctrine
  2. Derek R. Sweet
  3. pp. 241-252
  4. open access
    • Download PDF Download
    contents
  1. 17. The Kiss Goodnight from a Galaxy Far, Far Away: Experiencing Star Wars as a Fan-Scholar on Disney Property
  2. Heather Urbanski
  3. pp. 253-264
  4. open access
    • Download PDF Download
    contents
  1. 18. Formatting Nostalgia: IMAX Expansions of the Star Wars Franchise
  2. Allison Whitney
  3. pp. 265-276
  4. open access
    • Download PDF Download
    contents
  1. 19. Fandom Edits: Rogue One and the New Star Wars
  2. Gerry Canavan
  3. pp. 277-288
  4. open access
    • Download PDF Download
    contents
  1. Afterword: “You’ll Find I’m Full of Surprises”: The Future of Star Wars
  2. Will Brooker and Dan Hassler-Forest
  3. pp. 289-296
  4. open access
    • Download PDF Download
    contents
  1. Bibliography
  2. pp. 297-316
  3. open access
    • Download PDF Download
    contents
  1. About the Contributors
  2. pp. 317-320
  3. open access
    • Download PDF Download
    contents
  1. Index
  2. pp. 321-328
  3. open access
    • Download PDF Download
    contents

Additional Information

ISBN
9789048537433
Related ISBN(s)
9789462986213
MARC Record
OCLC
1163638166
Pages
280
Launched on MUSE
2020-07-08
Language
English
Open Access
Yes

Copyright

Back To Top

This website uses cookies to ensure you get the best experience on our website. Without cookies your experience may not be seamless.