In this Book

summary
This collection offers vital new conceptual and methodological tools for understanding the ways in which transmedia storytelling and the industrial logic of media franchising have developed in concert over the past four decades. In emphasizing that Star Wars is both a media franchise and a transmedia storyworld, the essays in this book emphasize the complex negotiations between culture and industry that have shaped not only the brand and its many narrative threads, but also the larger organization of the transnational media landscape.
 

Table of Contents

  1. Cover
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  1. Half-Title Page, Series Page, Title Page, Copyright
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  1. Table of Contents
  2. pp. 5-8
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  1. “I Am Fluent in over Six Million Forms of Communication”: A Few Notes on Terminology
  2. pp. 9-10
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  1. Introduction: “What Is This Strange World We’ve Come to?”
  2. pp. 11-14
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  1. Foreword: “I Have a Bad Feeling About This”
  2. pp. 15-32
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  1. Part I: "First Steps Into a Larger World": Establishing the Star Wars Storyworld
  1. 1. “Thank the Maker!”
  2. pp. 33-48
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  1. 2. Han Leia Shot First
  2. pp. 49-60
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  1. 3. From Sequel to Quasi-Novelization
  2. pp. 61-72
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  1. 4. Another Canon, Another Time
  2. pp. 73-86
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  1. 5. Franchising Empire
  2. pp. 87-100
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  1. 6. "You must feel the Force around you!”
  2. pp. 101-114
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  1. Part II: "Never Tell Me the Odds!": Expanding the Star Wars Universe
  1. 7. Transmedia Character Building
  2. pp. 115-128
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  1. 8. The Digitizing Force of Decipher’s Star Wars Customizable Card Game
  2. pp. 129-142
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  1. 9. Publishing the New Jedi Order
  2. pp. 143-154
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  1. 10. How Star Wars Became Museological
  2. pp. 155-168
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  1. 11. Adapting the Death Star into LEGO
  2. pp. 169-186
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  1. 12. Invoking the Holy Trilogy
  2. pp. 187-198
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  1. 13. Chasing Wild Space
  2. pp. 199-210
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  1. Part III: "More Powerful Than You Can Possibly Imagine": Consolidating the Star Wars Franchise
  1. 14. From Transmedia Storytelling to Transmedia Experience
  2. pp. 211-224
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  1. 15. Space Bitches, Witches, and Kick-Ass Princesses
  2. pp. 225-240
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  1. 16. Some People Call Him a Space Cowboy
  2. pp. 241-252
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  1. 17. The Kiss Goodnight from a Galaxy Far, Far Away
  2. pp. 253-264
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  1. 18. Formatting Nostalgia
  2. pp. 265-276
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  1. 19. Fandom Edits
  2. pp. 277-288
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  1. Afterword: “You’ll Find I’m Full of Surprises”
  2. pp. 289-296
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  1. Bibliography
  2. pp. 297-316
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  1. About the Contributors
  2. pp. 317-320
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  1. Index
  2. pp. 321-328
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Additional Information

ISBN
9789048537433
Related ISBN
9789462986213
MARC Record
OCLC
1163638166
Pages
280
Launched on MUSE
2020-07-08
Language
English
Open Access
Yes
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