In this Book

summary
Analysis of political advertising tends to give music short shrift—which flies in the face of what we know about the power of music to set a mood, affect feelings, and influence our perceptions. This book is the first to offer a detailed exploration of the role of music in US presidential campaign advertising, from Eisenhower to the present, showing that in many cases music isn't simply one element in the presentation of an ad's message—it's the dominant factor, more important than images, words, or narration.
 

Table of Contents

  1. Cover
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  1. Half-Title Page, Title Page, Copyright
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  1. Table of Contents
  2. pp. 5-6
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  1. Acknowledgments
  2. pp. 7-9
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  1. Introduction
  2. pp. 10-30
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  1. 1. The Age of Innocence: 1952
  2. pp. 31-41
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  1. 2. Still Liking Ike: 1956
  2. pp. 42-46
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  1. 3. The New Frontier: 1960
  2. pp. 47-55
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  1. 4. Daisies for Peace: 1964
  2. pp. 56-62
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  1. 5. This Time Vote Like Your Whole World Depended On It: 1968
  2. pp. 63-72
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  1. 6. Nixon Now! 1972
  2. pp. 73-89
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  1. 7. A Leader, For a Change: 1976
  2. pp. 90-94
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  1. 8. The Ayatollah Casts a Vote: 1980
  2. pp. 95-100
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  1. 9. Morning in America: 1984
  2. pp. 101-118
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  1. 10. Horton Hears a “Who?”: 1988
  2. pp. 119-128
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  1. 11. It’s the Economy, Stupid! 1992
  2. pp. 129-137
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  1. 12. At Millennium’s End: 1996
  2. pp. 138-143
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  1. 13. Bush v. Gore: 2000
  2. pp. 144-150
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  1. 14. Mourning in America: 2004
  2. pp. 151-165
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  1. 15. Whatever It Takes: 2004, continued
  2. pp. 166-174
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  1. 16. Yes, We Can: 2008
  2. pp. 175-184
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  1. 17. The 47% Solution: 2012
  2. pp. 185-194
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  1. 18. #DemExit: 2016
  2. pp. 195-211
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  1. Conclusion
  2. pp. 212-221
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  1. Appendix 1
  2. pp. 222-240
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  1. Appendix 2
  2. pp. 241-251
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  1. Glossary of Selected Musical Terms
  2. pp. 252-257
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  1. Bibliography
  2. pp. 258-266
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  1. Index
  2. pp. 267-276
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Additional Information

ISBN
9789048531677
Related ISBN
9789462981881
MARC Record
OCLC
1077769989
Pages
216
Launched on MUSE
2020-07-07
Language
English
Open Access
Yes
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