In this Book

summary
In an innovative cultural history of Argentine movies and radio in the decades before Peronism, Matthew B. Karush demonstrates that competition with jazz and Hollywood cinema shaped Argentina's domestic cultural production in crucial ways, as Argentine producers tried to elevate their offerings to appeal to consumers seduced by North American modernity. At the same time, the transnational marketplace encouraged these producers to compete by marketing "authentic" Argentine culture. Domestic filmmakers, radio and recording entrepreneurs, lyricists, musicians, actors, and screenwriters borrowed heavily from a rich tradition of popular melodrama. Although the resulting mass culture trafficked in conformism and consumerist titillation, it also disseminated versions of national identity that celebrated the virtue and dignity of the poor, while denigrating the wealthy as greedy and mean-spirited.

Table of Contents

  1. Cover
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  1. Title Page, Copyright, Dedication
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  1. Contents
  2. pp. vii-viii
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  1. Acknowledgments
  2. pp. ix-xii
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  1. Introduction
  2. pp. 1-18
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  1. 1. Class Formation in the Barrios
  2. pp. 19-42
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  1. 2. Competing in the Transnational Marketplace
  2. pp. 43-84
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  1. 3. Repackaging Popular Melodrama
  2. pp. 85-132
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  1. 4. Mass-Cultural Nation Building
  2. pp. 133-176
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  1. 5. Politicizing Populism
  2. pp. 177-214
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  1. Epilogue - The Rise of the Middle Class, 1955–1976
  2. pp. 215-224
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  1. Notes
  2. pp. 225-250
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  1. Bibliography
  2. pp. 251-268
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  1. Index
  2. pp. 269-275
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  1. About the Author
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  1. Back Cover
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Additional Information

ISBN
9780822395331
Related ISBN
9780822352433
MARC Record
OCLC
1103702349
Pages
288
Launched on MUSE
2019-06-24
Language
English
Open Access
Yes
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