In this Book

Scale: Discourse and Dimensions of Social Life

Book
E. Summerson Carr
2016
summary
A free ebook version of this title is available through Luminos, University of California Press’s Open Access publishing program for monographs. Visit www.luminosoa.org to learn more.

Wherever we turn, we see diverse things scaled for us, from cities to economies, from history to love. We know scale by many names and through many familiar antinomies: local and global,micro and macroevents to name a few. Even the most critical among us often proceed with our analysis as if such scales were the ready-made platforms of social life, rather than asking how, why, and to what effect are scalar distinctions forged in the first place.
 
How do scalar distinctions help actors and analysts alike make sense of and navigate their social worlds? What do these distinctions reveal and what do they conceal? How are scales construed and what effects do they have on the way those who abide by them think and act? This pathbreaking volume attends to the practical labor of scale-making and the communicative practices this labor requires. From an ethnographic perspective, the authors demonstrate that scale is practice and process before it becomes product, whether in the work of projecting the commons, claiming access to the big picture, or scaling the seriousness of a crime.
 

Table of Contents

Cover

Contents

List of Illustrations

List of Tables

Introduction: Pragmatics of Scale

PART ONE. SCALAR PROJECTS: PROMISES AND PRECARITIES

Projecting Presence: Aura and Oratory in William Jennings Bryans Presidential Races

pp. 25-51

Interaction Rescaled: How Buddhist Debate Became a Diasporic Pedagogy

pp. 52-69

Shrinking Indigenous Language in the Yukon

pp. 70-88

PART TWO. INTERSCALARITY: IMAGINATION AND INSTITUTION

Scale-Making: Comparison and Perspective as Ideological Projects

pp. 91-111

Balancing the Scales of Justice in Tonga

pp. 112-132

Interscaling Awe, De-escalating Disaster

pp. 133-156

PART THREE. PREDATORY SCALES: ENCOMPASSMENT AND EVALUATION

Scaling Red and the Horror of Trademark

pp. 159-184

Semiotic Vinification and the Scaling of Taste

pp. 185-212

Going Upscale: Scales and Scale-Climbing as Ideological Projects

pp. 213-231

Acknowledgments

pp. 233

References Cited

pp. 235-250

Contributors

pp. 251-253

Index

pp. 255-261

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