In this Book
- Marketing Identities: The Invention of Jewish Ethnicity in Ost und West
- Book
- 2018
- Published by: Wayne State University Press
-
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
summary
Marketing Identities analyzes how Ost und West (East and West), the first Jewish magazine (1901-1923) published in Berlin by westernized Jews originally from Eastern Europe, promoted ethnic identity to Jewish audiences in Germany and throughout the world. Using sophisticated techniques of modern marketing, such as stereotyping, the editors of this highly successful journal attempted to forge a minority consciousness. Marketing Identities is thus about the beginnings of "ethnicity" as we know it in the late twentieth century. An interdisciplinary study, Marketing Identities illuminates present-day discussions in Europe and the Americas regarding the experience and self-understanding of minority groups and combines media and cultural studies with German and Jewish history.
Table of Contents
Download Full Book
Download Full EPUB
- Title Page
- pp. 1-3
- Dedication
- pp. 5-6
- Acknowledgments
- pp. 9-14
- Introduction: Multiple Identities
- pp. 15-20
Additional Information
ISBN
9780814345184
Related ISBN(s)
9780814345191
MARC Record
OCLC
1036698764
Launched on MUSE
2018-10-08
Language
English
Open Access
Yes
Creative Commons
CC-BY-NC