In this Book

buy this book Buy This Book in Print
summary
At a glance, high fashion and feminism seem unlikely partners. Between the First and Second World Wars, however, these forces combined femininity and modernity to create the new, modern French woman. In this engaging study, Mary Lynn Stewart reveals the fashion industry as an integral part of women's transition into modernity. Analyzing what female columnists in fashion magazines and popular women novelists wrote about the "new silhouette," Stewart shows how bourgeois women feminized the more severe, masculine images that elite designers promoted to create a hybrid form of modern that both emancipated women and celebrated their femininity. She delves into the intricacies of marketing the new clothes and the new image to middle-class women and examines the nuts and bolts of a changing industry—including textile production, relationships between suppliers and department stores, and privacy and intellectual property issues surrounding ready-to-wear couture designs. Dressing Modern Frenchwomen draws from thousands of magazine covers, advertisements, fashion columns, and features to uncover and untangle the fascinating relationships among the fashion industry, the development of modern marketing techniques, and the evolution of the modern woman as active, mobile, and liberated.

Table of Contents

Download PDF Download Full Book Download EPUB Download Full EPUB
  1. Cover
  2. open access
    • View HTML View
    • Download PDF Download
    contents
  1. Title Page
  2. open access
    • View HTML View
    • Download PDF Download
    contents
  1. Copyright Page
  2. open access
    • View HTML View
    • Download PDF Download
    contents
  1. Contents
  2. pp. v-vi
  3. open access
    • View HTML View
    • Download PDF Download
    contents
  1. List of Illustrations
  2. pp. vii-viii
  3. open access
    • View HTML View
    • Download PDF Download
    contents
  1. Acknowledgments
  2. pp. ix-x
  3. open access
    • View HTML View
    • Download PDF Download
    contents
  1. Introduction
  2. pp. xi-xviii
  3. open access
    • View HTML View
    • Download PDF Download
    contents
  1. Part I: Gender, Genius & Publicity
  2. pp. 1-2
  3. open access
    • View HTML View
    • Download PDF Download
    contents
  1. One: Couturiers/Couturières
  2. pp. 3-25
  3. open access
    • View HTML View
    • Download PDF Download
    contents
  1. Two: Hybrid Modern
  2. pp. 26-46
  3. open access
    • View HTML View
    • Download PDF Download
    contents
  1. Three: Publicity
  2. pp. 47-66
  3. open access
    • View HTML View
    • Download PDF Download
    contents
  1. Part II: Business & The Workplace
  2. pp. 67-68
  3. open access
    • View HTML View
    • Download PDF Download
    contents
  1. Four: Business
  2. pp. 69-91
  3. open access
    • View HTML View
    • Download PDF Download
    contents
  1. Five: The Workplace
  2. pp. 92-108
  3. open access
    • View HTML View
    • Download PDF Download
    contents
  1. Part III: Democratizing Fashion
  2. pp. 109-110
  3. open access
    • View HTML View
    • Download PDF Download
    contents
  1. Six: Copying and Copyrighting
  2. pp. 111-133
  3. open access
    • View HTML View
    • Download PDF Download
    contents
  1. Seven: Shopping and Sewing
  2. pp. 134-154
  3. open access
    • View HTML View
    • Download PDF Download
    contents
  1. Part IV: Modern Women
  2. pp. 155-156
  3. open access
    • View HTML View
    • Download PDF Download
    contents
  1. Eight: The Politics of Modern Fashion
  2. pp. 157-179
  3. open access
    • View HTML View
    • Download PDF Download
    contents
  1. Nine: The Gender of the Modern
  2. pp. 180-199
  3. open access
    • View HTML View
    • Download PDF Download
    contents
  1. Ten: The Modern Woman?
  2. pp. 200-223
  3. open access
    • View HTML View
    • Download PDF Download
    contents
  1. Epilogue
  2. pp. 224-232
  3. open access
    • View HTML View
    • Download PDF Download
    contents
  1. Notes
  2. pp. 233-296
  3. open access
    • View HTML View
    • Download PDF Download
    contents
  1. Index
  2. pp. 297-305
  3. open access
    • View HTML View
    • Download PDF Download
    contents

Additional Information

ISBN
9781421427812
Related ISBN(s)
9780801888038, 9781421429229
MARC Record
OCLC
1048218796
Pages
328
Launched on MUSE
2018-08-15
Language
English
Open Access
Yes

Purchase

Copyright

Back To Top

This website uses cookies to ensure you get the best experience on our website. Without cookies your experience may not be seamless.