In this Book

summary
This is the first English-language book to focus on the electric rice cooker and the impact it has had on the lives of Asian people.

Table of Contents

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  1. Cover
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  1. Frontmatter
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  1. Contents
  2. pp. v-vi
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  1. Acknowledgments
  2. pp. vii-ix
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  1. A Note to the Reader
  2. p. x
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  1. Introduction:We Are Not That Poor Any More
  2. pp. 1-17
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  1. 1 - Let’s Take Our Rice Cookers to the World: Adapting Japanese Rice Cookers for the Chinese Consumer
  2. pp. 19-42
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  1. 2 - You Have to Diversify to Survive: The Anxiety that Fuels the Hong Kong Entrepreneur
  2. pp. 43-62
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  1. 3 - You Salarymen Can’t Think Outside the Box!: A Hong Kong Entrepreneur Takes on a Japanese Manufacturing Giant
  2. pp. 63-84
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  1. 4 - Water Flows Downward: Hong Kong as a Gateway to Asia
  2. pp. 85-109
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  1. 5 - Pay in Hong Kong; Pick up in China: Bringing Modern Convenience across the Border1
  2. pp. 111-129
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  1. 6 - What if We Can’t Buy a Rice Cooker in Canada?: Across the Ocean to Asian Diasporas
  2. pp. 131-152
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  1. 7 - Only They Would Know: Globalizing Rice Cookers through Local Insight
  2. pp. 153-174
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  1. Epilogue: Made in Asia
  2. pp. 175-177
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  1. Who’s Who at Matsushita
  2. pp. 179-181
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  1. Chronology
  2. pp. 183-187
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  1. Notes
  2. pp. 189-200
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  1. References
  2. pp. 201-206
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  1. Index
  2. pp. 207-214
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