In this Book

summary

Protest Politics in the Marketplace examines how social media has revolutionized the use and effectiveness of consumer activism. In her groundbreaking book, Caroline Heldman emphasizes that consumer activism is a democratizing force that improves political participation, self-governance, and the accountability of corporations and the government. She also investigates the use of these tactics by conservatives.

Heldman analyzes the democratic implications of boycotting, socially responsible investing, social media campaigns, and direct consumer actions, highlighting the ways in which such consumer activism serves as a countervailing force against corporate power in politics. In Protest Politics in the Marketplace, she blends democratic theory with data, historical analysis, and coverage of consumer campaigns for civil rights, environmental conservation, animal rights, gender justice, LGBT rights, and other causes. Using an inter-disciplinary approach applicable to political theorists and sociologists, Americanists, and scholars of business, the environment, and social movements, Heldman considers activism in the marketplace from the Boston Tea Party to the present. In doing so, she provides readers with a clearer understanding of the new, permanent environment of consumer activism in which they operate.

Table of Contents

  1. Cover
  2. restricted access
    • Download PDF Download
    contents
  1. Half Title, Title Page, Copyright, Dedication, Quotation
  2. restricted access
    • Download PDF Download
    contents
  1. Contents
  2. pp. ix-x
  3. restricted access
    • Download PDF Download
    contents
  1. List of Illustrations
  2. pp. xi-xii
  3. restricted access
    • Download PDF Download
    contents
  1. Preface
  2. pp. xiii-xvi
  3. restricted access
    • Download PDF Download
    contents
  1. List of Abbreviations
  2. pp. xvii-xxii
  3. restricted access
    • Download PDF Download
    contents
  1. Introduction: Publicizing the Private Sector
  2. pp. 1-24
  3. restricted access
    • Download PDF Download
    contents
  1. 1. A Consumer Revolution? Marketplace Activism since the Founding
  2. pp. 25-53
  3. restricted access
    • Download PDF Download
    contents
  1. 2. “We Are the 99%”: Contemporary Consumer Activism
  2. pp. 54-73
  3. restricted access
    • Download PDF Download
    contents
  1. 3. “We Are Not a Mascot”: Campaigns for Social and Economic Justice
  2. pp. 74-105
  3. restricted access
    • Download PDF Download
    contents
  1. 4. “600,000 Bosses Telling Me What to Do”: Campaigns for the Environment and Animal Rights
  2. pp. 106-133
  3. restricted access
    • Download PDF Download
    contents
  1. 5. “Stop Serving Gay Chickens”: Campaigns for Gender Justice and Lesbian-Gay-Bisexual-Transgender Rights
  2. pp. 134-160
  3. restricted access
    • Download PDF Download
    contents
  1. 6. “Yes to Jesus Christ, No to JC”: Campaigns for Conservative Causes
  2. pp. 161-188
  3. restricted access
    • Download PDF Download
    contents
  1. 7. Who Rules? Corporate Power and Models of Democracy
  2. pp. 189-215
  3. restricted access
    • Download PDF Download
    contents
  1. Conclusion: Throwing Stones at Goliath
  2. pp. 216-226
  3. restricted access
    • Download PDF Download
    contents
  1. Notes
  2. pp. 227-272
  3. restricted access
    • Download PDF Download
    contents
  1. Index
  2. pp. 273-287
  3. restricted access
    • Download PDF Download
    contents

Additional Information

ISBN
9781501709470
Related ISBN
9781501709203
MARC Record
OCLC
972093465
Pages
310
Launched on MUSE
2017-10-11
Language
English
Open Access
No
Back To Top

This website uses cookies to ensure you get the best experience on our website. Without cookies your experience may not be seamless.