In this Book

summary
For decades, amateurism defined the ideals undergirding the Olympic movement. No more. Today's Games present athletes who enjoy open corporate sponsorship and unabashedly compete for lucrative commercial endorsements. Matthew P. Llewellyn and John Gleaves analyze how this astonishing transformation took place. Drawing on Olympic archives and a wealth of research across media, the authors examine how an elite--white, wealthy, often Anglo-Saxon--controlled and shaped an enormously powerful myth of amateurism. The myth assumed an air of naturalness that made it seem unassailable and, not incidentally, served those in power. Llewellyn and Gleaves trace professionalism's inroads into the Olympics from tragic figures like Jim Thorpe through the shamateur era of under-the-table cash and state-supported athletes. As they show, the increasing acceptability of professionals went hand-in-hand with the Games becoming a for-profit international spectacle. Yet the myth of amateurism's purity remained a potent force, influencing how people around the globe imagined and understood sport. Timely and vivid with details, The Rise and Fall of Olympic Amateurism is the first book-length examination of the movement's foundational ideal.

Table of Contents

  1. Cover
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  1. Title Page, Copyright, Dedication
  2. pp. i-vi
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  1. Contents
  2. pp. vii-viii
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  1. Acknowledgments
  2. pp. ix-xii
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  1. Introduction
  2. pp. 1-8
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  1. 1. The Anatomy of Olympic Amateurism
  2. pp. 9-31
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  1. 2. A Universal Dilemma
  2. pp. 32-53
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  1. 3. The Rise of the Shamateur
  2. pp. 54-75
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  1. 4. “Ambassadors in Tracksuits”
  2. pp. 76-97
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  1. 5. The Amateur Apostle and the Cold War Games
  2. pp. 98-120
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  1. 6. The Global Games and the Intransigent Dictator
  2. pp. 121-141
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  1. 7. Selling Out the Amateur Ideal
  2. pp. 142-164
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  1. 8. The Ultimate Move
  2. pp. 165-186
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  1. Epilogue
  2. pp. 187-196
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  1. Notes
  2. pp. 197-248
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  1. Index
  2. pp. 249-254
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  1. About the Authors
  2. pp. 255-260
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Additional Information

ISBN
9780252098772
Related ISBN
9780252040351
MARC Record
OCLC
965157697
Pages
280
Launched on MUSE
2016-12-06
Language
English
Open Access
No
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