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The Business of Culture examines the rise of Chinese "cultural entrepreneurs," businesspeople who risked financial well-being and reputation by investing in multiple cultural enterprises in the late nineteenth and twentieth centuries. Rich in biographical detail, the interlinked case studies featured in this volume introduce three distinct archetypes: the cultural personality, the tycoon, and the collective enterprise. These portraits reveal how rapidly evolving technologies and growing transregional ties created fertile conditions for business success in the cultural sphere. They also highlight strategies used by cultural entrepreneurs around the world today.

Table of Contents

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  1. Cover
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  1. Title Page, Copyright
  2. pp. i-iv
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  1. Contents
  2. pp. v-vi
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  1. Illustrations
  2. pp. vii-viii
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  1. Foreword
  2. Wang Gungwu
  3. pp. ix-xi
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  1. Acknowledgments
  2. pp. xiii-xiv
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  1. Introduction
  2. pp. 1-8
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  1. 1. Enter the Cultural Entrepreneur
  2. Christopher Rea
  3. pp. 9-32
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  1. Part 1: Cultural Personalities
  1. 2. Between the Literata and the New Woman: Lü Bicheng as Cultural Entrepreneur
  2. Grace Fong
  3. pp. 35-61
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  1. 3. The Butterfly Mark: Chen Diexian, His Brand, and Cultural Entrepreneurism in Republican China
  2. Eugenia Lean
  3. pp. 62-91
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  1. 4. Culture by Post: Correspondence Schools in Early Republican China
  2. Michael Gibbs Hill
  3. pp. 92-118
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  1. Part 2: Tycoons
  1. 5. Aw Boon Haw, the Tiger from Nanyang: Social Entrepreneurship, Transregional Journalism, and Public Culture
  2. Sin Yee Theng and Nicolai Volland
  3. pp. 121-149
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  1. 6. One Chicken, Three Dishes: The Cultural Enterprises of Law Bun
  2. Sai-Shing Yung and Christopher Rea
  3. pp. 150-178
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  1. Part 3: Collective Enterprises
  1. 7. Local Entrepreneurs, Transnational Networks: Publishing Markets and Cantonese Communities within and across National Borders
  2. Robert Culp
  3. pp. 181-206
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  1. 8. Cultural Consumption and Cosmopolitan Connections: Chinese Cinema Entrepreneurs in 1920s and 1930s Singapore
  2. Chua Ai Lin
  3. pp. 207-233
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  1. 9. Cultural Entrepreneurship in the Twilight: The Shanghai Book Trade Association, 1945-57
  2. Nicolai Volland
  3. pp. 234-258
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  1. Epilogue: Beyond the Age of Cultural Entrepreneurship, 1949-Present
  2. Christopher A. Reed and Nicolai Volland
  3. pp. 259-282
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  1. Glossary
  2. pp. 283-294
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  1. Bibliography
  2. pp. 295-316
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  1. Contributors
  2. pp. 317-319
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  1. Index
  2. pp. 320-334
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