The Branding of Hoover's FBI: How the Boss's PR Men Sold the Bureau to America

The story of the PR men who fashioned the Hoover Era, Branding Hoover's FBI reveals precisely how the Bureau became a monolithic organization of thousands of agents who lived and breathed a well-crafted public relations message, image, and worldview. Accordingly, the book shows how the public was persuaded—some would say conned—into buying and even bolstering that image.