In this Book
- The Globalization of Corporate Media Hegemony
- Book
- 2003
- Published by: State University of New York Press
- Series: SUNY series in Global Media Studies
summary
When commercial media practices are insinuated into local cultures, existing cultural and media practices are often displaced and social inequalities are exacerbated—sometimes with the consent of consumers, but frequently confronting organized proponents. The Globalization of Corporate Media Hegemony provides case studies from five continents—from government-promoted telecommunications programs and technologies in Canada and Britain, MTV Asia’s call-in request lines, and the pan-Latin ideology of a Mexican television variety show, to Islamic pop radio in Turkey, commercial radio in Africa, a “Millionaire” game show in India, and Hollywood’s muted influence on Korean cinema, among others. Each case offers new insight into the particulars of an expanding corporate hegemony and together they invite the conversation on media globalization to consider the dynamics of class conflict and negotiation as an analytical perspective having prescriptive potential.
Table of Contents
Download Full Book
- Acknowledgments
- p. ix
- PART I
- PART II Adjusting Hegemony in the Globalizing North
- PART III Leading the Periphery to Media Hegemony
- Chapter 8 Television and Hegemony in Brazil
- pp. 151-168
- PART IV Cultural Variations in Global Media Hegemony
- PART V Popular Resistance to Global Media Hegemony
- Chapter 15 Radical Media and Globalization
- pp. 283-294
- Contributors
- pp. 295-298
Additional Information
ISBN
9780791486337
DOI
MARC Record
OCLC
56408531
Pages
319
Launched on MUSE
2012-01-01
Language
English
Open Access
No