Cover

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Half title, Editor page, Grant info, Title page, Copyright

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Contents

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pp. vii-viii

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Acknowledgments

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pp. ix-x

As I imagine is the case with any book, the insights, ideas, and inspirations behind this one have come from so many people and places. I can pinpoint and acknowledge only a fraction of those who have contributed. I first started research into and writing about efforts to popularize commercial U.S. news while working on a Graduate Research Partnership Fellowship with Mary Vavrus at the University of Minnesota. ...

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Introduction: The Problem of Making News Popular

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pp. 1-26

In early 2009, as the newspaper industry appeared to be in a panic-inducing free fall, The Daily Show host Jon Stewart offered an unusual proposal for its rescue. Speaking with former CNN chair Walter Isaacson, Stewart floated his own idea for revitalizing the teetering newspaper industry, a plan quite different from the solutions that Isaacson was promoting. ...

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1. A View from Somewhere: The Making and Unmaking of the Age of Professional Journalism

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pp. 27-52

A week after President Richard Nixon delivered a major address declaring a need for national unity in the midst of the Vietnam War, Vice President Spiro Agnew staged an event in Des Moines, Iowa, to call for “more responsible” journalism.1 In Agnew’s view, television news commentators’ reactions to Nixon’s speech had been laced with negativity, skepticism, ...

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2. Bringing Marketing into the Newsroom: U.S. Newspapers and the Market-Driven Journalism Movement

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pp. 53-82

Perhaps Dickens’s phrase “It was the best of times, it was the worst of times” captures the mood most prevalent in the U.S. newspaper industry from the late 1970s up to the early 1990s. For newspapers, or at least their owners and shareholders, this was a time of both curses and triumphs. ...

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3. The Cable News Wars: Another Approach to Popularizing Commercial News

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pp. 83-118

On January 31, 2014, Bill O’Reilly told his viewers on The Factor just why President Obama had agreed to an interview with him the next day, Super Bowl Sunday. As O’Reilly explained, “Although the President sometimes criticizes Fox News, he knows the power of it. The Public Policy Polling Group recently surveyed registered voters about who they trust in TV news. ...

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4. Popularizing News 2.0

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pp. 119-148

On the night of the 2012 national election, Barack Obama appeared live on the social news site Reddit. It was to be the last campaign stop of his career as a presidential candidate. As a website popular especially among young men, Reddit was a good place for Obama to make one last push to get a group of sometimes reluctant voters out to the polls. ...

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Conclusion: Beyond the Phantom Public

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pp. 149-172

When I was first conceiving of this project in early 2009, a shock wave of panic was reverberating throughout much of the U.S. news industry. Newspapers’ revenues were tumbling faster than ever, and news organizations across media were making deep cuts in staff to unprecedented levels. ...

Notes

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pp. 173-208

Index

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pp. 209-216

About the Author

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Further titles

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