In this Book

summary
A guide to understanding hybridity-the interaction of cultures

Table of Contents

Cover

Half title, Title page, About the Author, Copyright

Contents

pp. v

Preface

pp. vi-xii

Acknowledgments

pp. xiii-xiv

1. Cultural Hybridity and International Communication

pp. 1-14

2. Scenarios of Global Culture

pp. 15-44

3. The Trails and Tales of Hybridity

pp. 45-71

4. Corporate Transculturalism

pp. 72-96

5. The Cultural and Political Economies of Hybrid Media Texts

pp. 97-115

6. Structure, Reception, and Identity: On Arab-Western Dialogism

pp. 116-147

7. Hybridity without Guarantees: Toward Critical Transculturalism

pp. 148-162

Notes

pp. 163-176

Bibliography

pp. 177-210

Index

pp. 211-226
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