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Digital Rhetoric

Theory, Method, Practice

Douglas Eyman

Publication Year: 2015

What is “digital rhetoric”? This book aims to answer that question by looking at a number of interrelated histories, as well as evaluating a wide range of methods and practices from fields in the humanities, social sciences, and information sciences to determine what might constitute the work and the world of digital rhetoric. The advent of digital and networked communication technologies prompts renewed interest in basic questions such as What counts as a text? and Can traditional rhetoric operate in digital spheres or will it need to be revised? Or will we need to invent new rhetorical practices altogether?

Through examples and consideration of digital rhetoric theories, methods for both researching and making in digital rhetoric fields, and examples of digital rhetoric pedagogy, scholarship, and public performance, this book delivers a broad overview of digital rhetoric. In addition, Douglas Eyman provides historical context by investigating the histories and boundaries that arise from mapping this emerging field and by focusing on the theories that have been taken up and revised by digital rhetoric scholars and practitioners. Both traditional and new methods are examined for the tools they provide that can be used to both study digital rhetoric and to potentially make new forms that draw on digital rhetoric for their persuasive power.

Published by: University of Michigan Press

Series: Digital Humanities


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Title Page, About the Series, Other Works in the Series, Copyright

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pp. i-iv

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pp. v-vi

This book would not have been possible without the great hearts and welcoming minds of the computers and writing community, many of whom show up within the text. I wish I could mention everyone who has had an influence on my thinking, my scholarship, my education, but the scope of a work like this is necessarily limited. I especially want to thank those innovators who started...


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pp. vii-viii

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pp. 1-11

A common exercise in the first-year composition course is the literacy narrative— an autobiographical reflection upon the paths, interests, and practices that led the writer to the very moment of writing the narrative, focusing in particular on reading and writing as the pillars of literacy. A variation on this assignment, first introduced to me by Dickie Selfe (see Kitalong, Bridgeford,...

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1. Defining and Locating Digital Rhetoric

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pp. 12-60

Because the term “digital rhetoric” appears in a wide range of locations—scholarly articles; in the title of courses offered in departments of communication, English, and writing; academic and popular blogs; discussion lists such as H-DigiRhet; and theses and dissertations in many fields of study—my initial impulse was to resist defining the field of digital rhetoric and instead...

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2. Digital Rhetoric: Theory

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pp. 61-92

When I began the project that eventually led to this book, I was interested in developing a theory of digital rhetoric, following Zappen (2005), who had suggested that scholars of rhetoric and technology should seek to craft a coherent digital rhetoric theory by synthesizing the various approaches that he cataloged in “Digital Rhetoric: Toward an Integrated Theory.” However, there...

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3. Digital Rhetoric: Method

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pp. 93-111

In addition to addressing the roles and activities of the speaker/writer, communication/ text, and audience/reader, definitions of rhetoric that address digital communication need to account for context, interactivity, and circulation (via internetworked systems). Lloyd Bitzer’s (1968) articulation of rhetoric as “a mode of altering reality, not by the direct application of energy to...

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4. Digital Rhetoric: Practice

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pp. 112-136

This final chapter focuses on three main areas of digital rhetoric as practice: pedagogy (teaching digital rhetoric), publication both about and instantiating scholarship of digital rhetoric, and examples of digital-rhetoric- in- action in the production of multimodal, new media, and other networked, digital texts....


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pp. 137-140


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pp. 141-156


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pp. 157-164

E-ISBN-13: 9780472121137
E-ISBN-10: 0472121138
Print-ISBN-13: 9780472072682
Print-ISBN-10: 0472072684

Page Count: 176
Illustrations: 2 Tables
Publication Year: 2015

Series Title: Digital Humanities
See more Books in this Series

OCLC Number: 913138568
MUSE Marc Record: Download for Digital Rhetoric