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Defining a rhetoric as a social invention arising out of a particular time, place, and set of circumstances, Berlin notes that “no rhetoric—not Plato’s or Aris­totle’s or Quintilian’s or Perelman’s—is permanent.” At any given time several rhetorics vie for supremacy, with each attracting adherents representing vari­ous views of reality expressed through a rhetoric.

Traditionally rhetoric has been seen as based on four interacting elements: “re­ality, writer or speaker, audience, and language.” As emphasis shifts from one element to another, or as the interaction between elements changes, or as the def­initions of the elements change, rhetoric changes. This alters prevailing views on such important questions as what is ap­pearance, what is reality.

In this interpretive study Berlin classi­fies the three 19th-century rhetorics as classical, psychological-epistemological, and romantic, a uniquely American development growing out of the transcen­dental movement. In each case studying the rhetoric provides insight into society and the beliefs of the people.

Table of Contents

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  1. Cover
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  1. Other Works in the Series, Title Page, Copyright, Dedication
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  1. Contents
  2. pp. vii-viii
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  1. Foreword
  2. Donald C. Stewart
  3. pp. ix-x
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  1. Acknowledgments
  2. pp. xi-xiv
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  1. 1. The Method and the Major Theories
  2. pp. 1-12
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  1. 2. The Demise of the Classical Tradition
  2. pp. 13-18
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  1. 3. The Triumph of Eighteenth-Century Rhetoric
  2. pp. 19-34
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  1. 4. American Imitators
  2. pp. 35-41
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  1. 5. Emerson and Romantic Rhetoric
  2. pp. 42-57
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  1. 6. Current-Traditional Rhetoric
  2. pp. 58-76
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  1. 7. An Alternative Voice: Fred Newton Scott
  2. pp. 77-84
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  1. 8. Postscript on the Present
  2. pp. 85-94
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  1. Notes
  2. pp. 95-102
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  1. Bibliography
  2. pp. 103-114
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  1. Back Cover
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