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Tracing the evolution of the Ashland Oil & Refining Company whose growth was phenomenal even in a rapidly expanding industry, author Joseph L. Massie attributes the success of the company to the flexible management policies of Paul G. Blazer.

Table of Contents

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  1. Cover
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  1. Title Page, Copyright Page
  2. pp. i-vi
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  1. PREFACE
  2. pp. vii-x
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  1. Contents
  2. pp. xi-xii
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  1. EXHIBITS
  2. pp. xiii-xiv
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  1. ILLUSTRATIONS
  2. pp. xv-xvi
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  1. 1. THE SETTING FOR SUCCESS: Ashland Oil's Place in the Petroleum Industry
  2. pp. 1-21
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  1. 2. WILDCATTER IN KENTUCKY: The Operations of Swiss Oil Corporation
  2. pp. 22-41
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  1. 3. ECONOMIES OF OBSOLESCENCE: The Operations of Ashland Refining Company
  2. pp. 42-67
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  1. 4. RELUCTANT ENLARGEMENT: Ashland Oil-A Medium-Sized Company
  2. pp. 68-92
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  1. 5. RAPID GROWTH BY MERGER: The Transformation to Large-Scale Operations
  2. pp. 93-118
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  1. 6. PIPELINES AND TOWBOATS: The Transportation of Oil and Its Products
  2. pp. 119-148
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  1. 7. JOBBERS AND BRAND NAMES: The Pressure for Markets and Promotion
  2. pp. 149-173
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  1. 8. OBJECTIVES OF MANAGEMENT: Concepts of the Role of the Chief Executive
  2. pp. 174-193
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  1. 9. FLEXIBILITY AND INFORMALITY: Blazer's Concepts of Business Management
  2. pp. 194-231
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  1. 10. SUCCESS AND SUCCESSION: The Evaluation of Policies and Practices
  2. pp. 232-246
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  1. INDEX
  2. pp. 247-257
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