In this Book

summary
Over the past century, Branson, Missouri, has attracted tens of millions of tourists. Nestled in the heart of the Ozark Mountains, it offers a rare and refreshing combination of natural beauty and family-friendly recreation—from scenic lakes and rolling hills to theme parks and variety shows. It has boasted of big name celebrities, like Wayne Newton, Andy Williams, and Petula Clark, as well as family entertainers like Mickey Gilley, the Shanghai Magic Troupe, Jim Stafford, and Yakov Smirnoff. But there is more to Branson's fame than just recreation. As Aaron K. Ketchell discovers, a popular variant of Christianity underscores all Branson's tourist attractions and fortifies every consumer success. In this lively and engaging study, Ketchell explores Branson's unique blend of religion and recreation. He explains how the city became a mecca of conservative Christianity—a place for a "spiritual vacation"—and how, through conscious effort, its residents and businesses continuously reinforce its inextricable connection with the divine. Ketchell combines the study of lived religion, popular culture, evangelicalism, and contemporary American history to present an accurate and honest account of a distinctly American phenomenon.

Table of Contents

  1. Cover
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  1. Title Page
  2. pp. i-iii
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  1. Copyright Page
  2. p. iv
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  1. Contents
  2. pp. v-vi
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  1. Acknowledgments
  2. pp. vii-ix
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  1. Introduction: “The Moral Vineyards”
  2. pp. xi-xxxvi
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  1. 1. “Temples of God’s Own Building”: Harold Bell Wright and the Roots of Branson Tourism
  2. pp. 1-26
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  1. 2. “Hills of Truth and Love”: Authenticity and the Sacred in Shepherd of the Hills Country
  2. pp. 27-55
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  1. 3. “I Would Much Rather See a Sermon Than Hear One”: Faith at Silver Dollar City
  2. pp. 56-84
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  1. 4. Jesus Is “the Greatest Star”: The Variety Show and Contemporary Branson Tourism
  2. pp. 85-128
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  1. 5. “Near Heaven”: The Dynamics of Sacred Space in Branson
  2. pp. 129-169
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  1. 6. Hillbilly Heaven: Labor, Leisure, and the Ozark Trickster
  2. pp. 170-204
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  1. 7. “The Aroma of God’s Spirit”: Branding Branson’s Future
  2. pp. 205-231
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  1. Notes
  2. pp. 233-271
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  1. Bibliography
  2. pp. 273-294
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  1. Index
  2. pp. 295-300
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Additional Information

ISBN
9781421402437
Related ISBN
9780801886607
MARC Record
OCLC
794701434
Pages
344
Launched on MUSE
2012-01-01
Language
English
Open Access
Yes
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