In this Book

summary
Five years ago in The Vanishing Newspaper, Philip Meyer offered the newspaper industry a business model for preserving and stabilizing the social responsibility functions of the press in a way that could outlast technology-driven changes in media forms. Now he has updated this groundbreaking volume, taking current declines in circulation and the number of dailies into consideration and offering a greater variety of ways to save journalism.
Meyer’s “influence model” is based on the premise that a newspaper’s main product is not news or information, but influence: societal influence, which is not for sale, and commercial influence, which is. The model is supported by an abundance of empirical evidence, including statistical assessments of the quality and influence of the journalist’s product, as well as its effects on business success.
Meyer now applies this empirical evidence to recent developments, such as the impact of Craigslist and current trends in information technologies. New charts show how a surge in newsroom employment propped up readership in the 1980s, and data on the effects of newsroom desegregation are now included. Meyer’s most controversial suggestion, making certification available for reporters and editors, has been gaining ground. This new edition discusses several examples of certificate programs that are emerging in organizations both old and new.
Understanding the relationship between quality and profit probably will not save traditional newspapers, but Meyer argues that such knowledge can guide new media enterprises. He believes that we have the tools to sustain high-quality journalism and preserve its unique social functions, though in a transformed way.

Table of Contents

  1. Cover
  2. pp. 1-1
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  1. Title Page, Copyright, Dedication
  2. pp. 2-7
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  1. Contents
  2. pp. vii-viii
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  1. Acknowledgments
  2. pp. ix-xii
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  1. Introduction to the Second Edition
  2. pp. 1-4
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  1. Introduction
  2. pp. 5-8
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  1. 1. The Influence Model
  2. pp. 9-37
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  1. 2. How Newspapers Made Money
  2. pp. 38-49
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  1. 3. How Advertisers Made Decisions
  2. pp. 50-65
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  1. 4. Credibility and Influence
  2. pp. 66-81
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  1. 5. Accuracy in Reporting
  2. pp. 82-105
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  1. 6. Readability
  2. pp. 106-119
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  1. 7. Do Editors Matter?
  2. pp. 120-137
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  1. 8. The Last Line of Defense
  2. pp. 138-150
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  1. 9. Capacity Measures
  2. pp. 151-163
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  1. 10. When Newspapers Met Wall Street
  2. pp. 164-185
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  1. 11. Saving Journalism
  2. pp. 186-214
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  1. 12. Feet on the Street
  2. pp. 215-230
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  1. Afterword
  2. pp. 231-232
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  1. Appendix: Notes on Data Analysis
  2. pp. 233-238
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  1. Index
  2. pp. 239-245
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  1. About the Author, Back Cover
  2. pp. 260-261
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Additional Information

ISBN
9780826272034
Related ISBN
9780826218773
MARC Record
OCLC
868217782
Pages
264
Launched on MUSE
2014-01-01
Language
English
Open Access
No
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