In this Book

Intellectual Property Strategy

Book
John Palfrey
2011
Published by: The MIT Press
Series: MIT Press Essential Knowledge
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summary
How a flexible and creative approach to intellectual property can help an organization accomplish goals ranging from building market share to expanding an industry.

Table of Contents

open access

Cover

pp. 1-1

Title Page, Copyright

pp. 2-7

Contents

pp. vii-viii

Series Foreword

pp. ix-11

Preface

pp. xi-xiii

Acknowledgments

pp. xv-17

1. Introduction: The Self-Limiting Myth of the Sword and the Shield

pp. 1-16

2. Why Intellectual Property Matters

pp. 17-34

3. Recommendation 1: Treat Intellectual Property as a Core Asset Class

pp. 35-57

4. Recommendation 2: Benefit from the Intellectual Property of Others — Legally

pp. 59-75

5. Recommendation 3: Create Freedom of Action through Intellectual Property

pp. 77-85

6. Recommendation 4: Establish a Flexible Intellectual Property Strategy

pp. 87-108

7. The Special Case of the Nonprofit

pp. 109-123

8. Future Outlook

pp. 125-142

9. Afterword: What the Author Really Thinks

pp. 143-146

Glossary

pp. 147-150

Notes

pp. 151-157

Recommended Reading

pp. 159-163

About the Author

pp. 165-183

Index

pp. 167-172

Case Studies

pp. CS-1-191

Collegiate Licensing

pp. CS-3-CS-9

Follow-On Biologics

pp. CS-11-CS-17

InnoCentive

pp. CS-19-CS-24

Museum Licensing

pp. CS-25-CS-31

Smartphones

pp. CS-33-CS-39

Starbucks versus Ethiopia

pp. CS-41-CS-47

University Technology Commercialization

pp. CS-49-CS-57

Notes to Case Studies

pp. CS-59-CS-71
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