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summary
How a flexible and creative approach to intellectual property can help an organization accomplish goals ranging from building market share to expanding an industry.

Table of Contents

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  1. Cover
  2. p. 1
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  1. Title Page, Copyright
  2. pp. 2-7
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  1. Contents
  2. pp. vii-viii
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  1. Series Foreword
  2. pp. ix-11
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  1. Preface
  2. pp. xi-xiii
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  1. Acknowledgments
  2. pp. xv-17
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  1. 1. Introduction: The Self-Limiting Myth of the Sword and the Shield
  2. pp. 1-16
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  1. 2. Why Intellectual Property Matters
  2. pp. 17-34
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  1. 3. Recommendation 1: Treat Intellectual Property as a Core Asset Class
  2. pp. 35-57
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  1. 4. Recommendation 2: Benefit from the Intellectual Property of Others — Legally
  2. pp. 59-75
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  1. 5. Recommendation 3: Create Freedom of Action through Intellectual Property
  2. pp. 77-85
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  1. 6. Recommendation 4: Establish a Flexible Intellectual Property Strategy
  2. pp. 87-108
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  1. 7. The Special Case of the Nonprofit
  2. pp. 109-123
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  1. 8. Future Outlook
  2. pp. 125-142
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  1. 9. Afterword: What the Author Really Thinks
  2. pp. 143-146
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  1. Glossary
  2. pp. 147-150
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  1. Notes
  2. pp. 151-157
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  1. Recommended Reading
  2. pp. 159-163
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  1. About the Author
  2. pp. 165-183
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  1. Index
  2. pp. 167-172
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  1. Case Studies
  2. pp. CS-1-191
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  1. Collegiate Licensing
  2. pp. CS-3-CS-9
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  1. Follow-On Biologics
  2. pp. CS-11-CS-17
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  1. InnoCentive
  2. pp. CS-19-CS-24
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  1. Museum Licensing
  2. pp. CS-25-CS-31
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  1. Smartphones
  2. pp. CS-33-CS-39
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  1. Starbucks versus Ethiopia
  2. pp. CS-41-CS-47
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  1. University Technology Commercialization
  2. pp. CS-49-CS-57
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  1. Notes to Case Studies
  2. pp. CS-59-CS-71
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