In this Book
- Intellectual Property Strategy
- Book
- 2011
- Published by: The MIT Press
- Series: MIT Press Essential Knowledge

summary
How a flexible and creative approach to intellectual property can help an organization accomplish goals ranging from building market share to expanding an industry.
Table of Contents


- Title Page, Copyright
- pp. 2-7
- Series Foreword
- pp. ix-11
- Acknowledgments
- pp. xv-17
- 2. Why Intellectual Property Matters
- pp. 17-34
- 7. The Special Case of the Nonprofit
- pp. 109-123
- 8. Future Outlook
- pp. 125-142
- 9. Afterword: What the Author Really Thinks
- pp. 143-146
- Recommended Reading
- pp. 159-163
- About the Author
- pp. 165-183
- Case Studies
- pp. CS-1-191
- Collegiate Licensing
- pp. CS-3-CS-9
- Follow-On Biologics
- pp. CS-11-CS-17
- InnoCentive
- pp. CS-19-CS-24
- Museum Licensing
- pp. CS-25-CS-31
- Smartphones
- pp. CS-33-CS-39
- Starbucks versus Ethiopia
- pp. CS-41-CS-47
- University Technology Commercialization
- pp. CS-49-CS-57
- Notes to Case Studies
- pp. CS-59-CS-71
Additional Information
ISBN
9780262302890
Related ISBN(s)
9780262516792
MARC Record
OCLC
851430823
Pages
192
Launched on MUSE
2014-01-01
Language
English
Open Access
Yes