In this Book

The Megarhetorics of Global Development

Book
edited by Rebecca Dingo and J. Blake Scott
2012
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summary
After World War II, an unprecedented age of global development began. The formation of the World Bank and the International Monetary Fund allowed war torn and poverty stricken nations to become willing debtors in their desire to entice Western investment and trade. New capital, it was foretold, would pave the way to political and economic stability, and the benefits would "trickle down" to even the poorest citizens. The hyperbole of this neocolonialism, however, has left many of these countries with nothing but compounded debt and unfulfilled promises.

The Megarhetorics of Global Development examines rhetorical strategies used by multinational corporations, NGOs, governments, banks, and others to further their own economic, political, or technological agendas. These wide-ranging case studies employ rhetorical theory, globalization scholarship, and analysis of cultural and historical dynamics to offer in-depth critiques of development practices and their material effects. By deconstructing megarhetorics, at both the local and global level, and following their paths of mobilization and diffusion, the concepts of "progress" and "growth" can be reevaluated, with the end goal of encouraging self-sustaining and ethical outcomes.

Table of Contents

Front Cover

Title Page, Copyright

Copyright

Contents

pp. vii-viii

Acknowledgments

pp. ix-xii

Introduction: The “Megarhetorics” of Global Development J. Blake Scott and Rebecca Dingo

pp. 1-26

Part I. Extending Rhetorical Concepts and Methods

Chapter 1. Tracking “Transglocal” Risks in Pharmaceutical Development: Novartis’s Challenge of Indian Patent Law

pp. 29-53

Chapter 2. Meeting the Challenge of Globalization: President Clinton’s “Double Movement” Discourse

pp. 54-74

Chapter 3. Ethos in a Bottle: Corporate Social Responsibility and Humanitarian Doxa

pp. 75-100

Chapter 4. Developmental Shifts: Changing Feelings about Compassion in Korea

pp. 101-120

Chapter 5. Staging the Beijing Olympics: Intersecting Human Rights and Economic Development Narratives

pp. 121-146

Part II. Building Counter-Rhetorics of Resistance

Chapter 6. Framing the Megarhetorics of Agricultural Development: Industrialized Agriculture and Sustainable Agriculture

pp. 149-173

Chapter 7. Turning the Tables on the Megarhetoric of Women’s Empowerment

pp. 174-198

Chapter 8. Making the Case: Bamako and the Problem of Anti-Imperial Art

pp. 199-232

Chapter 9. Enfreakment; or, Aliens of Extraordinary Disability

pp. 233-252

Contributors

pp. 253-256

Index

pp. 257-266
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