In this Book
The Megarhetorics of Global Development
Book
2012
Published by:
University of Pittsburgh Press

summary
After World War II, an unprecedented age of global development began. The formation of the World Bank and the International Monetary Fund allowed war torn and poverty stricken nations to become willing debtors in their desire to entice Western investment and trade. New capital, it was foretold, would pave the way to political and economic stability, and the benefits would "trickle down" to even the poorest citizens. The hyperbole of this neocolonialism, however, has left many of these countries with nothing but compounded debt and unfulfilled promises.
The Megarhetorics of Global Development examines rhetorical strategies used by multinational corporations, NGOs, governments, banks, and others to further their own economic, political, or technological agendas. These wide-ranging case studies employ rhetorical theory, globalization scholarship, and analysis of cultural and historical dynamics to offer in-depth critiques of development practices and their material effects. By deconstructing megarhetorics, at both the local and global level, and following their paths of mobilization and diffusion, the concepts of "progress" and "growth" can be reevaluated, with the end goal of encouraging self-sustaining and ethical outcomes.
The Megarhetorics of Global Development examines rhetorical strategies used by multinational corporations, NGOs, governments, banks, and others to further their own economic, political, or technological agendas. These wide-ranging case studies employ rhetorical theory, globalization scholarship, and analysis of cultural and historical dynamics to offer in-depth critiques of development practices and their material effects. By deconstructing megarhetorics, at both the local and global level, and following their paths of mobilization and diffusion, the concepts of "progress" and "growth" can be reevaluated, with the end goal of encouraging self-sustaining and ethical outcomes.
Table of Contents
Front Cover
Title Page, Copyright
Copyright
Contents
pp. vii-viii
Acknowledgments
pp. ix-xii
Introduction: The âMegarhetoricsâ of Global Development J. Blake Scott and Rebecca Dingo
pp. 1-26
Part I. Extending Rhetorical Concepts and Methods
Chapter 1. Tracking âTransglocalâ Risks in Pharmaceutical Development: Novartisâs Challenge of Indian Patent Law
pp. 29-53
Chapter 2. Meeting the Challenge of Globalization: President Clintonâs âDouble Movementâ Discourse
pp. 54-74
Chapter 3. Ethos in a Bottle: Corporate Social Responsibility and Humanitarian Doxa
pp. 75-100
Chapter 4. Developmental Shifts: Changing Feelings about Compassion in Korea
pp. 101-120
Chapter 5. Staging the Beijing Olympics: Intersecting Human Rights and Economic Development Narratives
pp. 121-146
Part II. Building Counter-Rhetorics of Resistance
Chapter 6. Framing the Megarhetorics of Agricultural Development: Industrialized Agriculture and Sustainable Agriculture
pp. 149-173
Chapter 7. Turning the Tables on the Megarhetoric of Womenâs Empowerment
pp. 174-198
Chapter 8. Making the Case: Bamako and the Problem of Anti-Imperial Art
pp. 199-232
Chapter 9. Enfreakment; or, Aliens of Extraordinary Disability
pp. 233-252
Contributors
pp. 253-256
Index
pp. 257-266
ISBN | 9780822977414 |
---|---|
MARC Record | Download |
OCLC | 830023839 |
Pages | 278 |
Launched on MUSE | 2012-12-20 |
Language | English |
Open Access | No |