In this Book
- Marketing Nutrition: Soy, Functional Foods, Biotechnology, and Obesity
- Book
- 2010
- Published by: University of Illinois Press
- Series: The Food Series
summary
Although encouraging people to eat more nutritiously can promote better health, most efforts by companies, health professionals, and even parents are disappointingly ineffective. Brian Wansink’s Marketing Nutrition focuses on why people eat the foods they do, and what can be done to improve their nutrition. Wansink argues that the true challenge in marketing nutrition lies in leveraging new tools of consumer psychology (which he specifically demonstrates) and by applying lessons from other products’ failures and successes. The key problem with marketing nutrition remains, after all, marketing.
Table of Contents
Download Full Book
- Title Page
- p. iii
- Copyright Page
- p. iv
- Table of Contents
- pp. vii-viii
- Acknowledgments
- p. ix
- Introduction
- pp. 1-10
- PART 1: SECRETS ABOUT FOOD AND PEOPLE
- 1. Nutrition Knowledge That Matters
- pp. 13-20
- 3. If It Sounds Good, It Tatsts Good
- pp. 33-44
- PART 2: TOOLS FOR TARGETING
- 4. Profiling the Perfect Consumer
- pp. 47-60
- 6. Targeting Nutritional Gatekeepers
- pp. 73-82
- PART 3: THE HEALTH OF NATIONS
- 7. The De-marketing of Obesity
- pp. 85-99
- 8. Why Five-a-Day Programs Often Fail
- pp. 100-107
- 9. Winning the Biotechnology Battle
- pp. 108-120
- PART 4: LABELING THAT ACTUALLY WORKS
- 12. Health Claims: When Less Equals More
- pp. 150-158
- PART FIVE: MARKETING NUTRITION
- 14. Global Best Practices
- pp. 172-184
- References and Suggested Readings
- pp. 197-204
Additional Information
ISBN
9780252092794
Related ISBN(s)
9780252029424, 9780252074554
MARC Record
OCLC
815477963
Pages
224
Launched on MUSE
2013-01-01
Language
English
Open Access
No
Copyright
2007