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summary
Uganda's broadcast media landscape has witnessed tremendous growth in recent years. While the public broadcaster remains the dominant national player - in terms of reach - in both radio and television, commercial broadcasters have introduced a substantial level of diversity in the industry. Public broadcasting faces serious competition from the numerous private and independent broadcasters, especially in and around the capital Kampala and major urban centres. In fact, the private/commercial sector clearly dominates the industry in most respects, notably productivity and profitability. The public broadcaster, which enjoys wider geographical coverage, faces the challenge of trying to fulfill a broad mandate with little funding. This makes it difficult for UBC to compete with the more nimble operators in the commercial/private sector. Overall, there appears to be a healthy degree of pluralism and diversity in terms of ownership.

Table of Contents

  1. Cover
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  1. Title Page, Copyright
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  1. Contents
  2. pp. iii-iv
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  1. Acronyms
  2. pp. v-vi
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  1. Foreword
  2. pp. vii-viii
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  1. Introduction
  2. pp. ix-xi
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  1. 1 - Country Facts
  2. pp. 1-22
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  1. 2 - Media Legislation and Regulation
  2. pp. 23-42
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  1. 3 - The Broadcasting Landscape
  2. pp. 43-54
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  1. 4 - Digitalisation and its Impact
  2. pp. 55-60
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  1. 5 - Broadcasting Legislation and Regulation
  2. pp. 61-78
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  1. 6 - The Uganda Broadcasting Corporation
  2. pp. 79-98
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  1. 7 - Funding of the Uganda Broadcasting Corporation
  2. pp. 99-104
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  1. 8 - Programming
  2. pp. 105-130
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  1. 9 - Broadcasting Reform Efforts
  2. pp. 131-136
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  1. 10 - Recommendations
  2. pp. 137-145
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  1. About the Author, Back Cover
  2. p. 147
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Additional Information

ISBN
9781920489717
Related ISBN
9781920489717
MARC Record
OCLC
815503157
Pages
160
Launched on MUSE
2013-01-01
Language
English
Open Access
Yes
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