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summary
Tamara R. Piety argues that increasingly expansive First Amendment protections for commercial speech imperil public health, safety, and welfare; the reliability of commercial and consumer information; the stability of financial markets; and the global environment. Using evidence from public relations and marketing, behavioral economics, psychology, and cognitive studies, she shows how overly permissive extensions of protections to commercial expression limit governmental power to address a broad range of public policy issues.

Table of Contents

  1. Cover
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  1. Title Page, Copyright, Dedication
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  1. Contents
  2. p. vii
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  1. Acknowledgments
  2. pp. ix-xi
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  1. Introduction: The Problem of Commercial Expression
  2. pp. 1-14
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  1. Part I: Foundational Concepts
  2. pp. 15-74
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  1. 1. Commercial and Corporate Speech
  2. pp. 17-30
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  1. 2. The Scope of Commercial Expression
  2. pp. 31-51
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  1. 3. Why Protect Speech? Four Fundamental Interests
  2. pp. 52-74
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  1. Part II: Autonomy and Truth
  2. pp. 75-161
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  1. 4. Autonomy as a Human Interest
  2. pp. 77-87
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  1. 5. Brands, Information, and Consumer “Education"
  2. pp. 88-106
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  1. 6. Advertising and Manipulation
  2. pp. 107-120
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  1. 7. Tough Love Paternalism
  2. pp. 121-140
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  1. 8. The Corporate Person
  2. pp. 141-161
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  1. Part III: Democracy and Stability
  2. p. 163
  1. 9. Commercial Democracy
  2. pp. 165-185
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  1. 10. Commercial Expression and Economic Instability
  2. pp. 186-201
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  1. 11. Commercial Expression and Environmental Instability
  2. pp. 202-222
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  1. Conclusion
  2. pp. 223-231
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  1. Notes
  2. pp. 233-290
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  1. Bibliography
  2. pp. 291-319
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  1. Index
  2. pp. 321-328
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Additional Information

ISBN
9780472027729
Related ISBN
9780472117925
MARC Record
OCLC
778459397
Pages
340
Launched on MUSE
2012-09-04
Language
English
Open Access
No
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