In this Book

The Social Media Reader

Book
Mandiberg, Michael
2012
Published by: NYU Press
summary

The first collection to address the collective transformation happening in response to the rise of social media

With the rise of web 2.0 and social media platforms taking over vast tracts of territory on the internet, the media landscape has shifted drastically in the past 20 years, transforming previously stable relationships between media creators and consumers. The Social Media Reader is the first collection to address the collective transformation with pieces on social media, peer production, copyright politics, and other aspects of contemporary internet culture from all the major thinkers in the field.

Culling a broad range and incorporating different styles of scholarship from foundational pieces and published articles to unpublished pieces, journalistic accounts, personal narratives from blogs, and whitepapers, The Social Media Reader promises to be an essential text, with contributions from Lawrence Lessig, Henry Jenkins, Clay Shirky, Tim O'Reilly, Chris Anderson, Yochai Benkler, danah boyd, and Fred von Loehmann, to name a few. It covers a wide-ranging topical terrain, much like the internet itself, with particular emphasis on collaboration and sharing, the politics of social media and social networking, Free Culture and copyright politics, and labor and ownership. Theorizing new models of collaboration, identity, commerce, copyright, ownership, and labor, these essays outline possibilities for cultural democracy that arise when the formerly passive audience becomes active cultural creators, while warning of the dystopian potential of new forms of surveillance and control.

Table of Contents

Cover, Title Page, Copyright

Contents

pp. v-vii

Acknowledgments

pp. ix-x

Introduction

pp. 1-10

Part I: Mechanisms

pp. 11-67

1. The People Formerly Known as the Audience

pp. 13-16

2. Sharing Nicely: On Shareable Goods and the Emergence of Sharing as a Modality of Economic Production

pp. 17-23

3. Open Source as Culture/Culture as Open Source

pp. 24-31

4. What Is Web 2.0? Design Patterns and Business Models for the Next Generation of Software

pp. 32-52

5. What Is Collaboration Anyway?

pp. 53-67

Part II: Sociality

pp. 69-96

6. Participating in the Always-On Lifestyle

pp. 71-76

7. From Indymedia to Demand Media: Journalism’s Visions of Its Audience and the Horizons of Democracy

pp. 77-96

Part III: Humor

pp. 97-134

8. Phreaks, Hackers, and Trolls: The Politics of Transgression and Spectacle

pp. 99-119

9. The Language of Internet Memes

pp. 120-134

Part IV: Money

pp. 135-151

10. The Long Tail

pp. 137-151

Part V: Law

pp. 153-199

11. REMIX: How Creativity Is Being Strangled by the Law

pp. 155-169

12. Your Intermediary Is Your Destiny

pp. 170-177

13. On the Fungibility and Necessity of Cultural Freedom

pp. 178-186

14. Giving Things Away Is Hard Work: Three Creative Commons Case Studies

pp. 187-199

Part VI: Labor

15. Quentin Tarantino’s Star Wars? Grassroots Creativity Meets the Media Industry

pp. 203-235

16. Gin, Television, and Social Surplus

pp. 236-241

17. Between Democracy and Spectacle: The Front-End and Back-End of the Social Web

pp. 242-256

18. DIY Academy? Cognitive Capitalism, Humanist Scholarship, and the Digital Transformation

pp. 257-274

About the Contributors

pp. 275-278

Index

pp. 279-289
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