In this Book

Fair Trade and Social Justice: Global Ethnographies

Book
Mark Moberg
2010
Published by: NYU Press
summary

By 2008, total Fair Trade purchases in the developed world reached nearly $3 billion, a five-fold increase in four years. Consumers pay a “fair price” for Fair Trade items, which are meant to generate greater earnings for family farmers, cover the costs of production, and support socially just and environmentally sound practices. Yet constrained by existing markets and the entities that dominate them, Fair Trade often delivers material improvements for producers that are much more modest than the profound social transformations the movement claims to support.
There has been scant real-world assessment of Fair Trade’s effectiveness. Drawing upon fine-grained anthropological studies of a variety of regions and commodity systems including Darjeeling tea, coffee, crafts, and cut flowers, the chapters in Fair Trade and Social Justice represent the first works to use ethnographic case studies to assess whether the Fair Trade Movement is actually achieving its goals.
Contributors: Julia Smith, Mark Moberg, Catherine Ziegler , Sarah Besky, Sarah M. Lyon, Catherine S. Dolan, Patrick C. Wilson, Faidra Papavasiliou, Molly Doane, Kathy M’Closkey, Jane Henrici

Table of Contents

Cover

Frontmatter

Contents

pp. v-vi

Acknowledgments

pp. vii-viii

1. What’s Fair?: The Paradox of Seeking Justice through Markets

pp. 1-23

PART I: GLOBAL MARKETS AND LOCAL REALITIES: REGULATING AND EXPANDING FAIR TRADE

pp. 25-27

2. Fair Trade and the Specialty Coffee Market: Growing Alliances, Shifting Rivalries

pp. 28-46

3. A New World?: Neoliberalism and Fair Trade Farming in the Eastern Caribbean

pp. 47-71

4. Fair Flowers: Environmental and Social Labeling in the Global Cut Flower Trade

pp. 72-96

5. Colonial Pasts and Fair Trade Futures: Changing Modes of Production and Regulation on Darjeeling Tea Plantations

pp. 97-122

PART II: NEGOTIATING DIFFERENCE AND IDENTITY IN FAIR TRADE MARKETS

6. A Market of Our Own: Women’s Livelihoods and Fair Trade Markets

pp. 125-146

7. Fractured Ties: The Business of Development in Kenyan Fair Trade Tea

pp. 147-175

8. Fair Trade Craft Production and Indigenous Economies: Reflections on “Acceptable” Indigeneities

pp. 176-197

PART III : RELATIONSHIPS AND CONSUMPTION IN FAIR TRADE MARKETS AND ALTERNATIVE ECONOMIES

pp. 199-201

9. Fair Money, Fair Trade: Tracing Alternative Consumption in a Local Currency Economy

pp. 202-228

10. Relationship Coffees: Structure and Agency in the Fair Trade System

pp. 229-257

11. Novica, Navajo Knock-Offs, and the ’Net: A Critique of Fair Trade Marketing Practices

pp. 258-282

12. Naming Rights: Ethnographies of Fair Trade

pp. 283-298

About the Contributors

pp. 299-300

Index

pp. 301-307
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