In this Book

summary
In recent years, geeks have become chic, and the fashion and beauty industries have responded to this trend with a plethora of fashion-forward merchandise aimed at the increasingly lucrative fan demographic. This mainstreaming of fan identity is reflected in the glut of pop culture T-shirts lining the aisles of big box retailers as well as the proliferation of fan-focused lifestyle brands and digital retailers over the past decade. While fashion and beauty have long been integrated into the media industry with tie-in lines, franchise products, and other forms of merchandise, there has been limited study of fans’ relationship to these items and industries.  

Sartorial Fandom shines a spotlight on the fashion and beauty cultures that undergird fandoms, considering the retailers, branded products, and fan-made objects that serve as forms of identity expression.  This collection is invested in the subcultural and mainstream expression of style and in the spaces where the two intersect. Fan culture is, in many respects, an optimal space to situate a study of style because fandom itself is often situated between the subcultural and the mainstream. Collectively, the chapters in this anthology explore how various axes of lived identity interact with a growing movement to consider fandom as a lifestyle category, ultimately contending that sartorial practices are central to fan expression but also indicative of the primacy of fandom in contemporary taste cultures.

Table of Contents

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  1. Cover
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  1. Half Title Page
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  1. Title Page
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  1. Copyright
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  1. Dedication
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  1. Contents
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  1. List of Illustrations
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  1. Acknowledgments
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  1. Introduction: Fandom, But Make It Fashion
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  1. Part I: Histories of Sartorial Fandom
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  1. 1. "Hollywood Fashions for Everygirl's Wardrobe!"
  2. Kate Fortmueller
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  1. 2. "Anorak City"
  2. Elodie A. Roy
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  1. 3. Five Little Victorian Londons
  2. Samantha Close
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  1. Part II: Sartorial Fandom as Business, Lifestyle, and Brand
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  1. 4. Fanning the Flames of Fan Lifestyles at Hot Topic
  2. Avi Santo
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  1. 5. Flying under the Radar
  2. Lauren Boumaroun
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  1. 6. Droids on the Runway
  2. Nicolle Lamerichs
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  1. 7. "I Am Not in a Cult"
  2. Paxton C. Haven
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  1. 8. In the Navy
  2. Alyxandra Vesey
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  1. Part III: Fans of Fashion + Fashion as Fan Expression
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  1. 9. Drop Culture
  2. Elizabeth Affuso
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  1. 10. This Is My (Floral) Design
  2. EJ Nielsen, Lori Morimoto
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  1. 11. From Muggle to Mrs.
  2. Jacqueline E. Johnson
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  1. 12. Retcon
  2. A. Luxx Mishou
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  1. Part IV: Fashioning Fan Bodies
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  1. 13. Disneybounding and Beyond
  2. Rebecca Williams
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  1. 14. Wigs, Corsets, Cosmetics, and Instagram
  2. Minka Stoyanova
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  1. 15. "Model Tries Crazy IU KPop Diet"
  2. Tony Tran
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  1. 16. Underwear That's Fun to Wear
  2. Suzanne Scott
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  1. Footnotes
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  1. Contributors
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  1. Index
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