In this Book

Cancer, Research, and Educational Film at Midcentury: The Making of the Movie Challenge: Science Against Cancer

Book
David Cantor
2021
summary
The story of a forgotten health education film, Challenge: Science Against Cancer (1950), and what it tells us about mid-twentieth century North American cancer research, medical filmmaking, and health education campaigns. In 1949 the U.S. National Cancer Institute (NCI) and the Canadian Department of National Health and Welfare (DNHW) commissioned a film, eventually called Challenge. Science Against Cancer, as part of a major effort to recruit young scientists into cancer research. Both organizations feared that poor recruitment would stifle the development of the field at a time when funding for research was growing dramatically. The fear was that there would not be enough new young scientists to meet the demand, and that the shortfall would undermine cancer research and the hopes invested in it. Challenge aimed to persuade young scientists to think of cancer research as a career. This book is the story of that forgotten film and what it tells us about mid-twentieth century American and Canadian cancer research, educational filmmaking, and health education campaigns. It explores why Canadian and American health agencies turned to film to address the problem of scientist recruitment; how filmmakers turned such recruitment concerns into something they thought would work as a film; and how information officers at the NCI and DNHW sought to shape the impact of Challenge by embedding it in a broader educational and propaganda program. It is, in short, an account of the important, but hitherto undocumented, roles of filmmakers and information officers in the promotion of post-Second World War cancer research. This book is openly available in digital formats, under Creative Commons license CC BY-ND, thanks to a generous grant from the Andrew W. Mellon Foundation.

Table of Contents

Cover

Half-Title Page

pp. i

Series Page

pp. ii

Title Page

pp. iii

Copyright

pp. iv-v

Contents

pp. vii-viii

Acknowledgments

pp. ix-xii

Viewing the Films

pp. xiii

Abbreviations

pp. xv-xvi

Introduction

pp. 1-13

Part 1 Sponsoring, Chapter 1 The Americans

pp. 15-32

Chapter 2 The Canadians

pp. 33-49

Part 2 Making, Chapter 3 Baiting the Hook

pp. 51-64

Chapter 4 Mr. Foster Goes Fishing

pp. 65-98

Chapter 5 Producing and Directing

pp. 99-108

Chapter 6 Animating the Movie

pp. 109-132

Chapter 7 Live Action

pp. 133-158

Chapter 8 Pulling Together

pp. 159-171

Part 3 Packaging, Chapter 9 Between Production and Promotion

pp. 173-188

Chapter 10 Planning Premieres

pp. 189-207

Chapter 11 Receptions and Responses

pp. 208-225

Chapter 12 The Package

pp. 226-247

Endings

pp. 248-265

Notes

pp. 267-313

Sources

pp. 315-338
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