In this Book
Cancer, Research, and Educational Film at Midcentury: The Making of the Movie Challenge: Science Against Cancer
Book
2021
Published by:
University of Rochester Press
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
summary
The story of a forgotten health education film, Challenge: Science Against Cancer (1950), and what it tells us about mid-twentieth century North American cancer research, medical filmmaking, and health education campaigns.
In 1949 the U.S. National Cancer Institute (NCI) and the Canadian Department of National Health and Welfare (DNHW) commissioned a film, eventually called Challenge. Science Against Cancer, as part of a major effort to recruit young scientists into cancer research. Both organizations feared that poor recruitment would stifle the development of the field at a time when funding for research was growing dramatically. The fear was that there would not be enough new young scientists to meet the demand, and that the shortfall would undermine cancer research and the hopes invested in it. Challenge aimed to persuade young scientists to think of cancer research as a career.
This book is the story of that forgotten film and what it tells us about mid-twentieth century American and Canadian cancer research, educational filmmaking, and health education campaigns. It explores why Canadian and American health agencies turned to film to address the problem of scientist recruitment; how filmmakers turned such recruitment concerns into something they thought would work as a film; and how information officers at the NCI and DNHW sought to shape the impact of Challenge by embedding it in a broader educational and propaganda program. It is, in short, an account of the important, but hitherto undocumented, roles of filmmakers and information officers in the promotion of post-Second World War cancer research.
This book is openly available in digital formats, under Creative Commons license CC BY-ND, thanks to a generous grant from the Andrew W. Mellon Foundation.
Table of Contents
Cover
Half-Title Page
pp. i
Series Page
pp. ii
Title Page
pp. iii
Copyright
pp. iv-v
Contents
pp. vii-viii
Acknowledgments
pp. ix-xii
Viewing the Films
pp. xiii
Abbreviations
pp. xv-xvi
Introduction
pp. 1-13
Part 1 Sponsoring, Chapter 1 The Americans
pp. 15-32
Chapter 2 The Canadians
pp. 33-49
Part 2 Making, Chapter 3 Baiting the Hook
pp. 51-64
Chapter 4 Mr. Foster Goes Fishing
pp. 65-98
Chapter 5 Producing and Directing
pp. 99-108
Chapter 6 Animating the Movie
pp. 109-132
Chapter 7 Live Action
pp. 133-158
Chapter 8 Pulling Together
pp. 159-171
Part 3 Packaging, Chapter 9 Between Production and Promotion
pp. 173-188
Chapter 10 Planning Premieres
pp. 189-207
Chapter 11 Receptions and Responses
pp. 208-225
Chapter 12 The Package
pp. 226-247
Endings
pp. 248-265
Notes
pp. 267-313
Sources
pp. 315-338
| ISBN | 9781800103665 |
|---|---|
| Related ISBN(s) | 9781648250293, 9781800103672 |
| MARC Record | Download |
| OCLC | 1336006124 |
| Pages | 360 |
| Launched on MUSE | 2022-07-16 |
| Language | English |
| Open Access | Yes |
| Creative Commons | CC-BY-NC-ND |
Copyright
2022



