Abstract

Abstract:

This portraiture research study examined the donor behavior of six Black American alumni from a predominantly White institution associated with slavery. The site selected for this study was assigned the pseudonym Anonymous University (AU), which enrolls approximately 46,000 students, with 9% of the total enrolled students identifying as Black or African American. Using critical race theory (CRT) as a theoretical framework and portraiture as a research design, the purpose of this study was to explore how Black American alumni perceive their undergraduate or graduate student experiences and how those experiences influence their alumni giving. The findings indicate student experiences were highly influential in this alumni population participating in alumni giving. This study offers recommendations to higher education administrators, student affairs, and development offices to enhance Black student experiences and strategies to increase participation of Black American alumni giving.

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